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Learn moreNov 2020
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COVID-19 has a minimal impact on paediatric consumer health, as it is expected to post a similar current value growth rate in 2020 to what was seen in 2019. The main impact has been the shift in higher demand for all natural proposals capable of supporting immune health as well as overall health.
On the other end, demand for certain children specific remedies has dropped in 2020 as a result of school closures. For example, infection conditions usually propagated at schools, such as lice and digestive viruses that can cause vomit or diarrhoea, have significantly diminished in 2020, as local school closures diminished the prevalence of such contagious diseases.
Global pharmaceutical players such as Bayer and GSK continued to lead paediatric consumer health sales in Costa Rica in 2020, benefiting from their strong dominance across adult OTC drugs as well. They continued to take advantage of consolidated top-of-mind global brands with a presence across both adult and children categories (such as Panadol and Tabcin), leveraging on significant levels of recognition and usage tradition amongst different generations of local buyers.
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Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Costa Rica with research from Euromonitor's team of in-country analysts.
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If you're in the Paediatric Consumer Health industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.