Paediatric Consumer Health in Costa Rica

PROSPECTS

Traditional, trusted brands demanded and further segmentation in 2019

Demand for paediatric consumer health continues to be associated with more traditional, trusted brands as the health and wellness of babies and children is viewed as paramount. Both parents and healthcare specialists often tend to adopt a cautious approach in relation to these products’ prescription and recommended dosages.

Rising interest in herbal functional products due to image of safety, effectiveness and availability

Herbal functional blends continued to increase in relevance in the offer of paediatric consumer health in 2019, particularly in cough and cold remedies, which remain a major focus area for paediatric consumer health given the seasonal immunity challenges faced by most babies and children. These products are viewed as offering safety, effectiveness and availability, which explains rising consumer interest in these added-value proposals.

New development opportunities in digestive remedies and immune boosters due to rising prevalence of digestive and immune disorders

Over the forecast period, new development opportunities are anticipated for more specific digestive remedies and immune boosters for babies and children, given the rising prevalence of digestive disorders, food intolerance and immune disorders. Functional herbal combinations and probiotic blends are expected to gain additional relevance over the forecast period as both the availability and healthcare practitioners’ recommendations are anticipated to continue boosting demand.

COMPETITIVE LANDSCAPE

Major international players with top-of-mind brands continue to dominate

Major international pharmaceutical companies, such as Bayer and GSK Consumer Healthcare, continued to lead in paediatric consumer health in 2019. They continued to take advantage of consolidated top-of-mind global brands with a presence across both adult and children categories (such as Panadol and Tabcin), leveraging on significant levels of recognition and usage tradition amongst different generations of local buyers.

Herbal/traditional remedies gain interest due to their perceived safety

A vast number of international and domestic players are present in paediatric consumer health and health practitioners’ recommendations tend to play a key role in shaping demand. Medical visitations help to guarantee positive pushing dynamics at point of sale.

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