Over the forecast period, paediatric consumer health is projected to see moderate-to-slight growth or decreases, according to the category, in both retail volume and value (constant 2022 prices) terms. Paediatric digestive remedies (paediatric diarrhoeal remedies and paediatric laxatives) is set to see the highest retail volume and value (constant 2022 prices) CAGRs.
Given the number of restrictions on the sale of paediatric consumer health remedies and relatively limited growth potential or profitability, manufacturers do not generally invest significantly in this area, thereby reducing the openings for new product launches and innovation. However, at the same time, this results in a fairly stable competitive landscape, with parents generally relying on a small number of well-known and trusted brands within each category.
In terms of distribution, pharmacies is expected to remain the leading channel in retail value share terms over the forecast period. Many consumers are predicted to continue to value the knowledge and professional advice of pharmacists, especially when it comes to the health of their children.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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