Paediatric vitamins and dietary supplements is likely to remain the largest and most dynamic category within paediatric consumer health over the forecast period. Parents are expected to continue spending heavily on paediatric vitamins and dietary supplements to ensure their children remain fit and healthy, while also looking to support their growth and development – both physically and mentally.
During the forecast period manufacturers are expected to look to take advantage of the growing number of health-conscious parents in Malaysia. This will likely not only include the promotion of paediatric vitamins and dietary supplements to support the immune system and general health, but also products to support academic performance.
Health and beauty specialists and direct selling still account for the bulk of distribution within paediatric consumer health. The former benefits from a wide range of products and the availability of a pharmacist or trained sales staff to provide advice to consumers.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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