Paediatric consumer health has seen strong growth in 2020, largely driven by those products which can either alleviate the symptoms of COVID-19, or which can help boost the immune system. In preparation for COVID-19 some parents stockpiled cough remedies for their children, with this being identified as a key symptom.
Nappy (diaper) rash treatments remains an essential product for parents with young children and as such there was some stockpiling seen in March as consumers became concerned about supply shortages due to COVID-19 and the lockdown. This is by far the largest category of paediatric consumer health, but aside from stockpiling earlier in the year, growth in 2020 is set to remain largely in line with that seen during the review period.
Laboratório Medinfar Produtos Farmacêuticos SA continues to lead thanks to its trusted Halibut brand of nappy (diaper) rash treatments. The brand benefits from strong distribution and affordable pricing thanks to its lower logistical costs.
Portugal’s birth rate declined in 2019 and this pattern is set to continue over the forecast period, resulting in a gradual decline in the population aged 0-14 years. This in turn will act as a barrier to growth for paediatric consumer health, but sales also face other challenges.
Paediatric vitamins and dietary supplements is expected to see strong growth over the forecast period in current value terms with the category having a significant spike in interest since COVID-19 first appeared in Portugal. Concerned that their children may not be receiving a complete nutrition through their meals, a growing number of families are turning to paediatric vitamins and dietary supplements to help boost their immune system.
Chemists/pharmacies is the dominant channel when it comes to paediatric consumer health with parents placing their trust in the advice of pharmacists. There is likely to be a slight shift towards e-commerce, however, with COVID-19 having resulted in more consumers going online due to social distancing and concerns over catching the virus.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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