Executive Summary

Oct 2019
PROSPECTS
Rising prices hinder demand but rise in number of working women offers hope

Paediatric consumer health saw diminished demand for the majority of products in 2019 due to ongoing price rises as a result of the imposition of VAT over 2017-2018. As a result, many Saudis sought to cut back on expenditure, with paediatric consumer health suffering as a result.

Doctor and pharmacist recommendations boost sales in 2019

Although increased prices on paediatric products continue to affect the sector over 2019, paediatric indigestion and heartburn remedies saw positive growth in 2019 and appeared to overcome the barrier of higher prices. paediatric indigestion and heartburn remedies were able to perform relatively well as doctors’ and pharmacists’ recommendations for such products boosted sales.

COMPETITIVE LANDSCAPE
Saudi Pharmaceutical Industries & Medical Appliances retains lead thanks to frequent recommendations

Saudi Pharmaceutical Industries & Medical Appliances Corp continued to lead in value share terms in 2019 thanks to its wide range of products in the largest categories in actual value sales terms, paediatric analgesics and paediatric cough, cold and allergy remedies. The company’s brands include Fevadol, Sapofen, Kafosed, Exylin, Neorin, Lorinase, Histop and Lorine.

New entrants seek to capitalise on doctors’ focus on taking vitamins

Despite high prices, those mothers who can afford to do so are increasingly trying to boost their children’s immunity by providing them with paediatric vitamins and dietary supplements so they are better able to fight off coughs and colds. Products such as fish/oils and omega fatty acids are increasingly recommended by pharmacists and doctors alike and, as a result, they are starting to be perceived as essential products by more affluent consumers, although cost concerns impacted overall demand at the end of the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Rising prices hinder demand but rise in number of working women offers hope
Doctor and pharmacist recommendations boost sales in 2019

COMPETITIVE LANDSCAPE

Saudi Pharmaceutical Industries & Medical Appliances retains lead thanks to frequent recommendations
New entrants seek to capitalise on doctors’ focus on taking vitamins

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Higher prices continue to hinder value growth in 2019
Increasing regulation dampens present and future growth
GSK Consumer Healthcare leads thanks to well-known brands and Saudi investment
New players enter internet retailing in 2019 adding new dynamism to the market
Value sales to pick up despite higher prices and expatriates leaving the country

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources