Paediatric consumer health is anticipated to be mostly unimpacted by the COVID-19 pandemic in 2020 overall. Although current value growth rates are predicted to drop slightly, this will likely have nothing to do with the pandemic and be more so mirroring similar patterns seen over the review period.
In 2020, Krka Farma, the local subsidiary of the Slovenian company Krka dd Novo Mesto, will continue to lead paediatric consumer health, thanks largely to the strength of its Pikovit brand in paediatric vitamins and dietary supplements. This brand enjoys a strong presence in the former Yugoslavia, and as a result still benefits from a good reputation and strong consumer awareness.
Paediatric consumer health in North Macedonia continues to suffer from a lack of paediatric-specific brands and products. Paediatric consumer health thus remains largely underdeveloped, with this affecting all product areas.
Over the forecast period, paediatric consumer health is expected to see slowed growth, however this will have little to do with the aftermath of the pandemic. Instead, paediatric consumer health will continue to suffer from being highly underdeveloped.
As paediatric consumer health is a niche market, it comes as no surprise that producers do not invest too much into advertising in North Macedonia. Producers usually pay more attention to the main products in their portfolios and promote paediatric products alongside.
Grocery retailers is set to increase its share of distribution over the forecast period. Grocery retailers are increasingly offering paediatric consumer health products, and this especially applies to modern grocery retailers such as convenience stores.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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