Executive Summary

Oct 2019
PROSPECTS
Continued growth despite limited product range

Paediatric consumer health recorded a good current value performance in 2019, thanks to particularly good performances for paediatric vitamins and dietary supplements and paediatric dermatologicals. The former saw a strong performance as these are considered as less potent and safer for children, whilst the latter saw increasing penetration in the local market.

Innovation and new product development could offer growth opportunities

Paediatric consumer health is witnessing significant innovation globally. Unfortunately, paediatric consumer health remains highly underdeveloped in North Macedonia, with many of these new global products not being launched in the local market.

Wider distribution leads to rising share for grocery retailers

Grocery retailers increased its share of distribution in 2019. Grocery retailers are increasingly offering these products, and this especially applies to modern grocery retailers such as convenience stores.

COMPETITIVE LANDSCAPE
Krka Farma leads due to long-standing presence and good reputation

In 2019, Krka Farma, the local subsidiary of the Slovenian company Krka dd Novo Mesto, led paediatric consumer health, thanks largely to the strength of its Pikovit brand in paediatric vitamins and dietary supplements. This brand enjoyed a strong presence in the former Yugoslavia, and as a result still benefits from a good reputation and strong consumer awareness.

Declines for the leaders as competition from smaller players leads to fragmentation

However, both the leading players, Krka Farma and Takeda Pharmaceutical, saw slight value share declines in 2019. This was due to the rising competition, and led to increasing fragmentation.

Paediatric products are promoted along with companies’ main portfolios

Marketing activities which specifically promote paediatric consumer health products are rare in North Macedonia. Producers usually pay more attention to the main products in their portfolios, and promote paediatric products alongside.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in North Macedonia?
  • What are the major brands in North Macedonia?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in North Macedonia - Category analysis

HEADLINES

PROSPECTS

Continued growth despite limited product range
Innovation and new product development could offer growth opportunities
Wider distribution leads to rising share for grocery retailers

COMPETITIVE LANDSCAPE

Krka Farma leads due to long-standing presence and good reputation
Declines for the leaders as competition from smaller players leads to fragmentation
Paediatric products are promoted along with companies’ main portfolios

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

Economic, political and social factors ensure growth for consumer health
Rising self-medication due to more products and marketing, particularly online
International manufacturers dominate, but a local player leads
Gradual move away from chemists/pharmacies towards more modern channels
Continued healthy growth, especially for non-OTC categories

MARKET INDICATORS

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 7 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 8 Sales of Consumer Health by Category: Value 2014-2019
Table 9 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 11 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 12 Distribution of Consumer Health by Format: % Value 2014-2019
Table 13 Distribution of Consumer Health by Format and Category: % Value 2019
Table 14 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources