The supply shortages for paediatric OTC products have impacted sales in 2023, as demand for these products has been high amidst lower rates of vaccination and higher rates of sickness, especially influenza. However, there is currently no indication about how soon these issues will be resolved, and supply shortages could remain an issue heading into early 2024.
The overall health of Australians is a growing area of concern, with a poor diet leading a higher proportion of children to become overweight. Even children who are a healthy weight are not necessarily getting all the vitamins and minerals needed to live a long and healthy life.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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