Paediatric Consumer Health in Nigeria

PROSPECTS

Rising infant mortality rate drives demand for paediatric consumer health products

Paediatric consumer health sales have grown due to rising infant mortality rate over the years. Infants are susceptible to infections due to their weak/under-developed immune system and many have been forced to seek medical attention from healthcare facilities.

Vitamins and dietary supplements and cough/cold remedies show greatest dynamism

Paediatric vitamins and dietary supplements and paediatric cough/cold remedies are the best performers within paediatric consumer health. Paediatric vitamins and dietary supplements are popular as parents try to supplement diets that are nutritionally deficient, given busy lifestyles are leading to less time to concentrate on giving their children the required daily nutrients because the consumption rate of fruit and vegetables among children is very low with sugary foods the preferred and more likely fare.

COMPETITIVE LANDSCAPE

Wide product range and affordability underpin Emzor’s leading position

Emzor Pharmaceutical Industries Ltd has been at the forefront of this category due to the wide range of its products including paediatric acetaminophen and paediatric multivitamins and supplements. Its products are also affordable and can be found in almost every drugstore nationwide.

Affordability a key factor

Afrab Chem Ltd is a leading local player in the category with affordable brands within paediatric analgesics, eg Panda Paracetamol Drops and vitamins and dietary supplements, Afrab Vite. The key factor in this category is price as consumers demand quality products but at affordable prices.

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