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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Nigeria

Oct 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Rising infant mortality rate drives demand for paediatric consumer health products

Paediatric consumer health sales have grown due to rising infant mortality rate over the years. Infants are susceptible to infections due to their weak/under-developed immune system and many have been forced to seek medical attention from healthcare facilities.

Vitamins and dietary supplements and cough/cold remedies show greatest dynamism

Paediatric vitamins and dietary supplements and paediatric cough/cold remedies are the best performers within paediatric consumer health. Paediatric vitamins and dietary supplements are popular as parents try to supplement diets that are nutritionally deficient, given busy lifestyles are leading to less time to concentrate on giving their children the required daily nutrients because the consumption rate of fruit and vegetables among children is very low with sugary foods the preferred and more likely fare.

Competitive Landscape

Wide product range and affordability underpin Emzor’s leading position

Emzor Pharmaceutical Industries Ltd has been at the forefront of this category due to the wide range of its products including paediatric acetaminophen and paediatric multivitamins and supplements. Its products are also affordable and can be found in almost every drugstore nationwide.

Affordability a key factor

Afrab Chem Ltd is a leading local player in the category with affordable brands within paediatric analgesics, eg Panda Paracetamol Drops and vitamins and dietary supplements, Afrab Vite. The key factor in this category is price as consumers demand quality products but at affordable prices.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Nigeria?
What are the major brands in Nigeria?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Nigeria - Category analysis

ANALYSIS

Headlines

Prospects

Rising infant mortality rate drives demand for paediatric consumer health products
Vitamins and dietary supplements and cough/cold remedies show greatest dynamism

Competitive Landscape

Wide product range and affordability underpin Emzor’s leading position
Affordability a key factor

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Nigeria

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

Consumer Health in Nigeria - Industry Overview

ANALYSIS

Executive Summary

Rapid change in urban, middle-class population and youth dominance drives growth in consumer health
Increased prices of essential medications restricts growth in 2018, although sales improve compared to 2017
Local players lead sales of consumer health products in Nigeria
Drug distribution network in Nigeria and effect on human health
Strong growth expected for consumer health in Nigeria over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Nigeria

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Nigeria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Nigeria

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Megatrends

Country Report

Paediatric Consumer Health in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Rising infant mortality rate drives demand for paediatric consumer health products

Vitamins and dietary supplements and cough/cold remedies show greatest dynamism

Competitive Landscape

Wide product range and affordability underpin Emzor’s leading position

Affordability a key factor

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Nigeria - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Nigeria - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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