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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Nigeria

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Dietary supplements and vitamins star performer, as parents look to boost their children’s immune system in light of COVID-19

Overall, paediatric consumers health is not expected to be impacted by COVID-19. While the product area is expected is register healthy double-digit value growth, it is on par with 2019 current value growth.

Local players have strong footing in paediatric consumer health

Local players have a firm foothold in paediatric consumer health, accounting for over half of value sales in 2020 and offer a wide variety of low-cost products and are leading brands across all paediatric consumer health, except for paediatric ibuprofen. In leading position is Emzor Pharmaceuticals, which is well ahead of its nearest competitors, local players Afrab Chem and Evans Medical.

With a lack of affordable health care, parents rely on OTC medication

A lack of affordable, good healthcare facilities in Nigeria means that in general parents treat children’s illnesses themselves, without seeking professional advice. This is particularly true in rural areas and has ensured that OTC paediatric consumer health has registered healthy value growth over the review period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Nigeria?
What are the major brands in Nigeria?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements and vitamins star performer, as parents look to boost their children’s immune system in light of COVID-19

Local players have strong footing in paediatric consumer health

With a lack of affordable health care, parents rely on OTC medication

RECOVERY AND OPPORTUNITIES

High birth rate continues to drive value sales

Vitamins most growth potential over the forecast period

Packaging flexibility stymies growth

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Paediatric Consumer Health in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Dietary supplements and vitamins star performer, as parents look to boost their children’s immune system in light of COVID-19

Local players have strong footing in paediatric consumer health

With a lack of affordable health care, parents rely on OTC medication

Overview

Why buy this report?

SAMPLES

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Overview

Why buy this report?

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Table of Contents

Paediatric Consumer Health in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements and vitamins star performer, as parents look to boost their children’s immune system in light of COVID-19

Local players have strong footing in paediatric consumer health

With a lack of affordable health care, parents rely on OTC medication

RECOVERY AND OPPORTUNITIES

High birth rate continues to drive value sales

Vitamins most growth potential over the forecast period

Packaging flexibility stymies growth

CATEGORY DATA

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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