Paediatric vitamins and dietary supplements is the second largest product category in paediatric consumer health. Over the review period, it was consistently amongst the strongest performing categories in paediatric consumer health.
Nigeria has one of the world's highest birth rates, and the outlook for paediatric consumer health is very positive over the forecast period. In the short term, growth was set to be dampened by consumers depleting the stocks of paediatric analgesics purchased in relatively large quantities by parents in case their children were infected with COVID-19.
Packaging in Nigeria generally allows for retail flexibility, allowing products to be sold in smaller units, particularly to low-income earners. For example, it is common for some people to purchase two analgesic tablets rather than a packet containing ten tablets.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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