Executive Summary

Oct 2019
PROSPECTS
Bright outlook for paediatric vitamins and dietary supplements

Paediatric vitamins and dietary supplements looks set to show an improved performance in volume and current value growth terms over the forecast period. The category will continue to benefit as rising health awareness makes Mexican parents more willing to spend money on non-essential products that can aid the physical and cognitive development of children, while also reducing their risk of various ailments.

Chronic nature of many skin ailments sustains demand for paediatric dermatologicals

Paediatric dermatologicals is among a number of paediatric consumer health categories expected to see volume sales growth slow slightly over the forecast period due to falling birth rates in Mexico. However, the fact that many of the conditions these products are used to treat are chronic – most notably eczema – will help to ensure that demand remains robust overall.

Paediatric cough, cold and allergy remedies remains largest category in value terms

Paediatric cough, cold and allergy remedies is expected to remain the single largest paediatric consumer health category in current value sales terms over the forecast period. While the expansion of the category will be tempered by falling birth rates, demand should remain steady due to the fact that children tend to suffer from coughs, colds and allergy symptoms more frequently than adults.

COMPETITIVE LANDSCAPE
Intensive promotional activity bolsters performance of Mustela

One of the best performing brands in paediatric consumer health in 2019 was Laboratorios Expanscience México’s Mustela, which competes in nappy (diaper) rash treatments and paediatric dermatologicals. In addition to improvements in distribution via health and beauty specialist retailers and modern grocery retailers (including convenience stores chains like Oxxo), the brand continued to benefit from strong marketing support.

Sanofi-Aventis launches Histiacil FAM in paediatric cough/cold remedies

The latter half of 2018 saw Sanofi-Aventis introduce Histiacil FAM, an extension of its popular cough remedies brand Histiacil NF. Histiacil FAM is offered in Adult, Junior and Paediatric versions, and claims to alleviate symptoms in as little as 15 minutes.

Modest opportunities for internet retailing in paediatric consumer health distribution

Despite registering steady value share gains towards the end of the review period, internet retailing continued to play a marginal role in paediatric consumer health distribution in 2019. This reflected the fact that the need for most types of paediatric consumer health products tends to be immediate or urgent, hence they are typically purchased in-store.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Mexico?
  • What are the major brands in Mexico?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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 Consumer Health market research database

Paediatric Consumer Health in Mexico - Category analysis

HEADLINES

PROSPECTS

Bright outlook for paediatric vitamins and dietary supplements
Chronic nature of many skin ailments sustains demand for paediatric dermatologicals
Paediatric cough, cold and allergy remedies remains largest category in value terms

COMPETITIVE LANDSCAPE

Intensive promotional activity bolsters performance of Mustela
Sanofi-Aventis launches Histiacil FAM in paediatric cough/cold remedies
Modest opportunities for internet retailing in paediatric consumer health distribution

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Mexico - Industry Overview

EXECUTIVE SUMMARY

Population growth and rising health-consciousness underpin market expansion
Demographic and lifestyle trends drive demand in key categories
Segmentation remains a key strategy as competition intensifies
Direct selling remains the leading consumer health distribution channel
Steady expansion of consumer health set to continue

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources