Growth of paediatric consumer health in current retail value sales terms continues to decelerate and almost stagnates during 2021. Moreover, paediatric acetaminophen is the most affected with a steep decline in sales growth, followed by paediatric cough/cold remedies and paediatric ibuprofen.
Lockdowns and staying at home, socialising less often, social distancing and increased hand washing, and sanitising is resulting in fewer cases of colds and flu in both 2020 and 2021. Consequently, paediatric cough/cold remedies is negatively affected thanks to children being healthier.
Paediatric consumer health is dominated by international players in Lithuania. These companies benefit from significant economies of scale in terms of research and development, manufacturing and marketing, as well as negotiating power.
Growth of paediatric consumer health in constant retail value sales terms is set to increase in 2022 and slow marginally thereafter. Maturation will be a factor in this, as will the accelerating decline in the number of babies and young children in Lithuania.
During the pandemic in 2020 and 2021, parents attempted to strengthen their children’s immune systems by giving them paediatric vitamins and dietary supplements. As a result, this category sees the strongest constant retail value sales growth in 2021.
As the pandemic worsened Lithuania’s birth rates, volume sales of paediatric cough, cold and allergy remedies are not expected to reach pre-pandemic levels before 2026. However, as global consumer health products’ prices are rising, paediatric cough, cold and allergy remedies is anticipated to recover in 2025 already thanks to the expected increase in these products’ prices in Lithuania.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
This report originates from Passport, our Paediatric consumer health research and analysis database.
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