Paediatric consumer health is expected to see a much slower current value growth rate in 2020 than was seen in 2019. This is mainly because of the COVID-19 pandemic impacting the Algerian economy negatively leading to increasing unemployment and rising inflation which is impacting consumers’ pockets as they become progressively more price sensitive.
Affordability of paediatric consumer health products in Algeria is becoming a key success factor given the rising inflation and declining purchasing power of consumers. Average unit prices of paediatric consumer health products are considered quite high for the majority of price-sensitive Algerian consumers, who are mainly in the lower- and middle-income groups.
Always Beauté, imports and distributes all of the country’s main leading international nappy (diaper) rash treatment brands, such as Johnson & Johnson Baby Nappy Rash Cream, Mixa Bébé and Nivea Baby, thereby dominating the paediatric consumer health category. This is thanks to a dominating retail value share in nappy (diaper) rash treatments and strong brand loyalty.
Paediatric consumer health products are likely to grow over the forecast period albeit at a slower growth rate than that of the review period in constant 2020 prices. This is mainly attributable to the country’s high birth rate, rising incomes among urban parents, and growing consumer awareness of these products.
The forecast period will see notably busier lifestyles among the Algerian population, and an increase in the participation of women in the formal workplace. This will include many mothers, who are generally prioritising convenience, hygiene, and personal care, and are therefore buying paediatric consumer health products on a more regular basis.
The predicted ongoing development of healthcare in the country and the rising number of advertisements and medical programmes focusing on improving consumer knowledge about the advantages of paediatric consumer health products, are set to be additional factors boosting category growth over the forecast period. Growth will be driven by expected launches of a wider range of brands, particularly domestically manufactured products.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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