Paediatric Consumer Health in Vietnam

PROSPECTS

Increasing use of the internet is boosting parents’ awareness of the risks and benefits associated with using paediatric consumer health products

Paediatric consumer health receives more attention from both parents and companies due to Vietnamese consumers’ higher awareness of the importance of monitoring their children’s amount of drug intake. Strong development of the internet network in Vietnam has had a major impact on parents’ ability to also gain wider knowledge of what kinds of paediatric healthcare products are available and a greater understanding of the benefits and risks of using them.

High infertility and low birth rates set to diminish growth prospects for paediatric consumer health

Paediatric consumer health is expected to experience slower growth rates in both value and volume in Vietnam over the forecast period due to the declining birth rate. According to the World Health Organization (WHO), infertility and infertility are the third most dangerous health problems, after cancer and cardiovascular disease, in the 21st century and countries in the Asia-Pacific region, including Vietnam, have among the lowest birth rates and the highest infertility rates in the world.

Warnings about abusing paracetamol prompt health-conscious and informed adults to use paediatric acetaminophen, boosting sales

Within paediatric consumer health, paediatric acetaminophen remained the largest category in 2019. Both pharmacists and consumers often take acetaminophen for children commonly whenever they have pain.

COMPETITIVE LANDSCAPE

Laboratoires UPSA maintains its lead on the strength of its Efferalgan brand of paediatric acetaminophen

Laboratoires UPSA remained the leading player in paediatric consumer health in 2019 due to the strength its Efferalgan brand in paediatric acetaminophen, which is very well known to local consumers and benefits from strong marketing support. The company has a widespread distribution network in the main cities, suburban and rural areas and a strong relationship with pharmacies.

International companies still hold the top three positions, with strength in paediatric analgesics and cough/cold remedies

In 2019, Laboratoires UPSA and two other international companies – Sanofi-Aventis and GSK Consumer Healthcare – held the leading value shares in paediatric consumer health. All of these companies offer high-quality products that are widely renowned globally and in Vietnam for their high quality and all three companies have wide distribution.

Haugiang Pharmaceutical brands have strength in paediatric acetaminophen, but purely domestic brands still struggle

Haugiang Pharmaceutical, a long-established Vietnamese company with the leading position in herbal/traditional products in Vietnam, performs well in paediatric analgesics with Hapacol and Be Nong brands. The two brands were recently acquired by the Japanese company Taisho Pharmaceuticals, which now has a controlling stake in the domestic company.

Files are delivered directly into your account within a few minutes of purchase.