In 2021, the COVID-19 pandemic continued to contribute to the rapid growth rate of paediatric consumer health due to high concern among Vietnamese parents as children were considered vulnerable to the virus. Hence, both value and volume sales of paediatric consumer health experienced strong growth as people tended to buy products for storage purposes to ensure they had some in stock should their children develop symptoms of the virus.
During the outbreak, the Ministry of Health encouraged parents to keep children indoors due to having weaker immune systems than adults. Therefore, parents were willing to spend more on paediatric vitamins and dietary supplements, especially vitamin C or dietary supplements with an immunity boosting positioning, in order to protect and safeguard the health of their children during the pandemic.
In 2021, international players continued to characterise paediatric consumer health. Amongst these, Laboratoires UPSA and Sanofi-Aventis Vietnam were the two strongest companies and were the only two to hold double-digit value shares in 2021.
After some initial stockpiling due to COVID-19 in 2020 and ongoing high sales due to the ongoing presence of the virus in 2021, the category’s growth rate is expected to return to more normal levels over the forecast period as consumers will return to their usual purchasing patterns. Although a slowing rate of growth is expected over the forecast period, mainly due to increasing maturity, increases are still expected to remain in the double-digits.
According to The General Department of Population and Family Planning, whilst there were only five provinces with low birth rates (below 2.1 children per woman) in Vietnam 10 years ago, this number had increased to 21 provinces by the end of 2019.
As demand for this category is predicted to increase slightly, despite a slower birth rate, companies will focus on launching new products with new additional ingredients such as vitamin C, B, and A. Other launches will incorporate new fruit flavour tastes such as orange and strawberry to attract more parents.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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