Paediatric Consumer Health in Vietnam

PROSPECTS

Vietnamese parents becoming more aware of paediatric consumer health products

Largely thanks to the increasing penetration of the internet and the rising popularity of social media platforms, Vietnamese parents are becoming more aware of and knowledgeable about the use of paediatric consumer health products. The government also encourages consumers to be careful with regard to the dosages given to children, recommending to parents that they consult a doctor or pharmacist first.

Paediatric acetaminophen remains the best performing category in 2018

Paediatric acetaminophen remained both the largest and best performing category in paediatric consumer health in 2018. This can be mainly attributed to the fact that the category has received huge attention from both manufacturers and consumers due to rising standards of living and stronger awareness of child-specific products.

COMPETITIVE LANDSCAPE

Laboratoires UPSA maintains its leading position in paediatric consumer health

In 2018, Laboratoires UPSA remained the leading player in paediatric consumer health in Vietnam. The company’s position can be attributed to its strength in paediatric analgesics, in which it offers the Efferalgan brand.

International companies continue to lead sales

In 2018, globally renowned international companies such as Laboratoires UPSA, GlaxoSmithKline and Janssen-Cilag continued to lead paediatric consumer health thanks to the good quality of their products, strong awareness of their brands and widespread distribution networks. Meanwhile, with the exception of local player Haugiang Pharmaceutical, which continued to grow its sales thanks to heavy investment in marketing activities, most domestic companies continued to struggle to compete because of their limited financial resources.

Files are delivered directly into your account within a few minutes of purchase.