2020 saw total sales of paediatric consumer healthcare fall by 8% due to the loss of trade from mainland Chinese tourists. However, local demand remained relatively stable.
Paediatric consumer health has seen more initiatives launched by players in terms of product format, especially in vitamins and dietary supplements. This is mainly to make it more convenient for parents when feeding their children, eg vitamin and mineral droplets for infants.
Hin Sang Hong is the leading player, with a share of 19% in 2020. The company leveraged the COVID-19 outbreak by launching their own sanitiser and mask line, which helped to broadly strengthen brand awareness, as well as launching three types of liquid cough and cold remedies, and launching its own online store to facilitate distribution during the lockdown.
Sales are expected to return to positive growth in 2021, up by 5%, and then continue to record positive, if slowing, growth to 2025. The return of mainland Chinese tourists will drive this recovery, while demand from local residents will be stable throughout.
Due to the hot and humid weather, it is quite common for children in Hong Kong to suffer from skin problems. For example, eczema is a common paediatric skin disease to be found in the territory.
Multivitamins and calcium have long been the most popular categories among paediatric VDS, but growth in probiotics has been notable over the past few years and is expected to emerge as a key opportunity over the forecast period. Biostime for example launched Biostime Probiotics with HMO for Children in 2020, claiming to enhance immunity to inhibit harmful bacteria and balance intestinal micro-environment.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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