Looking ahead, innovation will likely focus on paediatric consumer health products targeting specific needs. As an example, Canadian brand SUKU offers Kids Super Immunity vegetarian, sugar-free immunity gummies with elderberry, echinacea, zinc and vitamins C, D and B12 in pomegranate-lime flavour.
Unfavourable demographic trends in Canada will continue to limit category growth potential across the forecast period. Canada has a declining birth rate and ageing demographic, and population growth in the country is largely due to high levels of immigration rather than organic population growth.
Over the forecast period, rising health and wellness awareness among Canadian parents will continue to fuel the trend towards natural and holistic children’s remedies. Domestic companies such as Quebec-based Homeocan already produce natural products like All Allergies Oral Solution for Kids made from all natural, homoeopathic ingredients, and an increasing number of brands are expected to develop products with a natural profile.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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