A level of maturity and stabilisation, given the strong momentum in the wake of COVID-19, are expected to hamper the growth potential of even key categories. This is set to include paediatric cough/cold remedies, which is projected to see declines in retail volume sales through the forecast period.
Brand owners are expected to continue to present innovative products that cater to key trends and meet parents’ expectations and requirements, while appealing to children’s tastes. For example, in 2022, the Canadian vitamins and dietary supplements player Herbaland launched Vegan Calm & Chill Gummies for Kids, claiming a calming blend of magnesium and chamomile.
E-commerce is set to continue to grow as a retail channel for paediatric consumer health products. As in adult consumer health categories, retailers and brand owners continue to invest in e-commerce and omnichannel capabilities to better reach and serve consumers.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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