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Learn moreNov 2020
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Consumers are showing increased demand for both reactive and preventative paediatric health products as parents are increasingly willing to spend on health measures for children as a result of the threat of COVID-19 and heightened awareness of health and wellness. In response Webber Naturals has already launched a new line of Sesame Street gummy vitamins.
With growth of the 0-12 year-old population expected to lag behind that for over 65 year-olds, falling birth rates will continue to constrain the expansion of paediatric consumer health in Canada. The negative impact of this demographic trend will be offset somewhat by immigration, which should help to ensure that growth in overall current value sales is broadly in line with that recorded over the review period.
McNeil Consumer Healthcare (GBO Johnson & Johnson) continues to lead overall paediatric consumer health value sales in Canada. Thanks to the trusted reputations of well-established brands such as Tylenol, Motrin, Benylin and Benadryl, the company remains the clear leader in paediatric analgesics and paediatric cough, cold and allergy remedies.
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Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Canada with research from Euromonitor's team of in-country analysts.
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If you're in the Paediatric Consumer Health industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.