Paediatric consumer health will register muted constant value growth over the forecast period. If the war in Ukraine continues to disrupt supplies and push up retail prices, this will also dampen volume demand.
As the health and wellness trend continues, Kenyan consumers will increasingly move away from the overuse of OTC medication for both themselves and for their children. This is likely to put some downward pressure on demand over the forecast period.
Manufacturers will focus on making their products more attractive to children and parents alike. The leading players are expected to continue launching products in formats which are fun for children to take, including flavoured gummies and balls.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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