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Paediatric Consumer Health in Kenya

November 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Paediatric consumer health industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Paediatric consumer health in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Paediatric consumer health in Kenya?
  • Which are the leading brands in Paediatric consumer health in Kenya?
  • How are products distributed in Paediatric consumer health in Kenya?
  • How has the regulatory and operating environment for Paediatric consumer health changed in Kenya?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Paediatric Consumer Health in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Value sales of paediatric consumer health products set to grow in 2020 in line with parents’ concerns about COVID-19
Affordable generic paediatric medicines continue to grow in popularity
Multinationals expected to maintain their commanding leads in paediatric consumer health in 2020

RECOVERY AND OPPORTUNITIES

Slow but steady value sales growth projected for paediatric consumer health over the forecast period
Advertising and licensing to remain key to paediatric consumer health growth over the forecast period
Innovation in formats, flavours expected to support growth over the forecast period

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Consumer Health in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 7 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 8 Sales of Consumer Health by Category: Value 2015-2020 Table 9 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 11 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 12 Distribution of Consumer Health by Format: % Value 2015-2020 Table 13 Distribution of Consumer Health by Format and Category: % Value 2020 Table 14 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Paediatric consumer health research and analysis database.

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