Gummies remain a popular format for paediatric vitamins and dietary supplements in Singapore, due to convenience of consumption as many children are not familiar with or receptive to swallowing capsules or pills. However, there are growing concerns among local parents that the sugar content in these gummies is significant and can offset any associated health benefits.
Increased digital screen time resulting in greater exposure to blue light is leading to concerns over eye health in Singapore, especially since many children were confined to their homes during the pandemic and studied online or looked to alternative forms of entertainment. Nevertheless, despite the strong growth recorded by eye health supplements, there is a lack of these products specifically targeting children, and therefore offers potential to be explored in the future by players.
PNKids Fizz Vitamin C is an effervescent product for children manufactured by Incontech Pte Ltd, and is offered in grape and orange flavours. Local parents are often wary of offering their children regular vitamins and dietary supplements due to misconceptions regarding the required dosage or lack of interest from children in taking capsules or pills.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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