Paediatric consumer health is unlikely to see any measurable growth in constant value terms (2023 prices) over the forecast period, amid a continued decline in the birth rate. Nonetheless, this could be countered to an extent by parents taking a more proactive approach to the health of their offspring.
The health and wellness trend is expected to continue developing over the forecast period, with more New Zealanders expected to move away from the overuse of standard OTC medication for both themselves and for their children. This is likely to put some downward pressure on demand over the forecast period.
The competitive landscape for paediatric medication is relatively concentrated, with well-established brands such as Pamol, Panadol, Centrum and Nurofen leading in terms of share. Consumers tend to remain loyal to their preferred brands and are usually willing to pay higher prices for these products, even during times of economic uncertainty.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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