According to government statistics, the current fertility rate for New Zealand dropped in 2022 compared to 2021, with the drop in the birth rate potentially threatening the future growth and development of paediatric consumer health in the country. Furthermore, immigration into New Zealand, which has been the major source of population growth, was also impacted by the COVID-19 pandemic.
Paediatric consumer health will likely continue to see strong demand for products focused on added value claims such as increased convenience and immune health. Even as fears around COVID-19 subside consumers will still likely continue to prioritise their children’s immune system with people being far more health focused than they were before the pandemic.
The health and wellness trend is expected to continue developing over the forecast period, with more New Zealanders expected to move away from the overuse of standard OTC medication for both themselves and for their children. This is likely to put some downward pressure on demand over the forecast period.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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