Executive Summary

Oct 2019
PROSPECTS
Analgesics leads sales in paediatric consumer health

Paediatric analgesics – acetaminophen and ibuprofen – continued to account for the greatest share of consumer health sales in 2019. Parents have traditionally considered these products as safe and effective.

Still too many child deaths from preventable illnesses

Respiratory infections is the main cause of death in children in Colombia, followed by malnutrition and diarrhoea. According to a report compiled by the Éxito Foundation and the National Demography and Health Survey (ENDS), of the total number of children who died between 2005 and 2014 in Colombia, 53% died from respiratory infections, 21% from acute diarrhoeal disease and 26% from malnutrition, all diseases that are treatable with OTC medications.

Forecast population growth shows the potential for paediatric consumer health

The population of Colombia was 49.5 million inhabitants in 2018, with the projection for the year 2050 currently at 61.

COMPETITIVE LANDSCAPE
GSK Consumer Healthcare consolidates its lead in paediatric consumer health

Following the merger between the consumer health operations of GlaxoSmithKline and Pfizer, the company now has an even bigger lead in paediatric consumer health as the GlaxoSmithKline Colombia and Pfizer Colombia businesses were joined together under GSK Consumer Healthcare. While Dolex is a strong leader, GSK Consumer Healthcare also has brands like Emulsión de Scott, Advil Children and Z-bec.

Laboratorios La Santé acquires Boehringer Ingelheim’s Pharmetique SA

Laboratorios La Santé SA, a Colombian pharmaceutical laboratory, has acquired Pharmetique SA, a local subsidiary of the German multinational Boehringer Ingelheim. Pharmetique manufactures prescription and OTC pharmaceutical products.

Drugs being shipped to Venezuela

There have been ever increasing shipments of medicines to Venezuela from Colombia since 2014 due to the shortages of drugs in the neighbouring country. Locatel, Farmatodo and Farma Oferta in Bogotá and Super Market in Medellín are among the drugstores in Colombia that are making drug shipments to Venezuela, which is creating a new market niche for all types of OTC paediatric products.

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Paediatric Consumer Health in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Colombia?
  • What are the major brands in Colombia?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Colombia - Category analysis

HEADLINES

PROSPECTS

Analgesics leads sales in paediatric consumer health
Still too many child deaths from preventable illnesses
Forecast population growth shows the potential for paediatric consumer health

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare consolidates its lead in paediatric consumer health
Laboratorios La Santé acquires Boehringer Ingelheim’s Pharmetique SA
Drugs being shipped to Venezuela

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow in 2019
Smuggling remains a problem for the consumer health market in Colombia
GSK Consumer Healthcare the clear leader, with foreign companies leading most categories
Chemists/pharmacies still the leading distribution channel
Increasing awareness of self-care and an ageing population will help drive sales

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources