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Learn moreJan 2021
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While there was limited interaction between children over much of 2020 due to lockdown restrictions, a number of paediatric consumer health products still experienced an upturn in demand due to a certain level of initial stockpiling amongst Colombian parents as the pandemic emerged. This supported demand for the largest value category of paediatric analgesics in addition to paediatric cough/cold remedies as local parents traditionally consider these products as safe and effective in treating mild symptoms.
Rising cases of counterfeit products and an illegal market towards the end of the review period resulted in increasing concerns amongst local parents regarding the validity of some paediatric consumer health products. The black market tends to include paediatric products in syrup format offered at lower prices which are often smuggled into the country.
GlaxoSmithKline strengthened its dominance of paediatric consumer health in 2020, with the player continuing to benefit from a large product portfolio covering different categories following the 2018 merger with Pfizer. While Dolex is a strong leader, GSK Consumer Healthcare also offers notable brands such as Emulsión de Scott, Advil Children and Z-bec.
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Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Paediatric Consumer Health industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Paediatric Consumer Health in Colombia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.