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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Colombia

22 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Paediatric analgesics leads sales

In 2018, paediatric analgesics such as acetaminophen and ibuprofen continued to lead the category, since parents have traditionally considered these ingredients safe and effective. Despite the economic slowdown in 2018, parents did not switch to generics or other lower-priced options as they tend to be reluctant to change children’s medicine.

Paediatric vitamins and dietary supplements rank second

Paediatric vitamins and dietary supplements ranked second in terms of value share in 2018, as parents are increasingly looking to boost children’s immune systems as they are often exposed to viruses at school as well as changing weather conditions. In addition, many children have poor consumption rates of certain fruits and vegetables.

Innovation aids growth

The most popular format for paediatric multivitamins is powder, as this can be combined with milk and available in generally popular flavours such as chocolate, vanilla and strawberry. However, RTD (ready-to-drink) formats are becoming popular as well-known brand PediaSure recently launched its RTD version.

COMPETITIVE LANDSCAPE

Foreign players control the category

GlaxoSmithKline Colombia continued to convincingly lead paediatric consumer health in 2018, mostly as a consequence of its Dolex brand ownership, as this brand has been present in Colombia for a long time and its paediatric line offers a variety of products, including specific ones targeting children over two years and over seven years. Its main innovation has been chewable tablets, which have facilitated more accurate dosages and practical usage.

Paediatric generics remain undeveloped

Private label and generics continued to be negligible in paediatric consumer health, as parents have trusted in branded products that have a longstanding presence. This scenario is not expected to change over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Colombia?
What are the major brands in Colombia?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Colombia - Category analysis

HEADLINES

PROSPECTS

Paediatric analgesics leads sales

Paediatric vitamins and dietary supplements rank second

Innovation aids growth

COMPETITIVE LANDSCAPE

Foreign players control the category

Paediatric generics remain undeveloped

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Consumer health records growth in 2018 as economy begins recovery
Main switches present in digestive remedies and cough, cold and allergy remedies
Foreign companies lead most consumer health categories
Chemists/pharmacies continues to be leading distribution channel
Increasing awareness of self-care and ageing population to boost future sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches From Prescription to OTC
Summary 2 OTC: Switches From OTC to Prescription

Sources

Summary 3 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 4 OTC: Switches From Prescription to OTC
Summary 5 OTC: Switches From OTC to Prescription

Sources

Summary 6 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Table 8 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 7 OTC: Switches From Prescription to OTC
Summary 8 OTC: Switches From OTC to Prescription

Sources

Summary 9 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel

Increasing awareness of self-care and ageing population to boost future sales

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 10 OTC: Switches From Prescription to OTC
Summary 11 OTC: Switches From OTC to Prescription

Megatrends

Country Report

Paediatric Consumer Health in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Paediatric analgesics leads sales

Paediatric vitamins and dietary supplements rank second

Innovation aids growth

COMPETITIVE LANDSCAPE

Foreign players control the category

Paediatric generics remain undeveloped

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Colombia - Category analysis

HEADLINES

PROSPECTS

Paediatric analgesics leads sales

Paediatric vitamins and dietary supplements rank second

Innovation aids growth

COMPETITIVE LANDSCAPE

Foreign players control the category

Paediatric generics remain undeveloped

CATEGORY DATA

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel

Increasing awareness of self-care and ageing population to boost future sales

MARKET INDICATORS

MARKET DATA

APPENDIX