Paediatric Consumer Health in Colombia

PROSPECTS

Analgesics leads sales in paediatric consumer health

Paediatric analgesics – acetaminophen and ibuprofen – continued to account for the greatest share of consumer health sales in 2019. Parents have traditionally considered these products as safe and effective.

Still too many child deaths from preventable illnesses

Respiratory infections is the main cause of death in children in Colombia, followed by malnutrition and diarrhoea. According to a report compiled by the Éxito Foundation and the National Demography and Health Survey (ENDS), of the total number of children who died between 2005 and 2014 in Colombia, 53% died from respiratory infections, 21% from acute diarrhoeal disease and 26% from malnutrition, all diseases that are treatable with OTC medications.

Forecast population growth shows the potential for paediatric consumer health

The population of Colombia was 49.5 million inhabitants in 2018, with the projection for the year 2050 currently at 61.

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare consolidates its lead in paediatric consumer health

Following the merger between the consumer health operations of GlaxoSmithKline and Pfizer, the company now has an even bigger lead in paediatric consumer health as the GlaxoSmithKline Colombia and Pfizer Colombia businesses were joined together under GSK Consumer Healthcare. While Dolex is a strong leader, GSK Consumer Healthcare also has brands like Emulsión de Scott, Advil Children and Z-bec.

Laboratorios La Santé acquires Boehringer Ingelheim’s Pharmetique SA

Laboratorios La Santé SA, a Colombian pharmaceutical laboratory, has acquired Pharmetique SA, a local subsidiary of the German multinational Boehringer Ingelheim. Pharmetique manufactures prescription and OTC pharmaceutical products.

Drugs being shipped to Venezuela

There have been ever increasing shipments of medicines to Venezuela from Colombia since 2014 due to the shortages of drugs in the neighbouring country. Locatel, Farmatodo and Farma Oferta in Bogotá and Super Market in Medellín are among the drugstores in Colombia that are making drug shipments to Venezuela, which is creating a new market niche for all types of OTC paediatric products.

Files are delivered directly into your account within a few minutes of purchase.