Despite the rapid growth of generics in OTC products, especially in analgesics, branded products continue to dominate the paediatric health market and maintain a strong position amongst parents, with Abbott Laboratories as the leading player and Pedialyte as the largest brand, followed by Haleon’s Dolex. The advantage of major brands such as Dolex is the wide offer and formats segmented by age, which contributes to a more accurate dosage.
Paediatric allergy remedies are continuing to develop in Colombia, with cetirizine in a syrup format being the most popular option. Generic brands from Tecnoquímicas (MK), American Generics, and Genfar offer products specifically designed for children.
Nappy (diaper) rash treatments is not anticipated to experience substantial growth in the coming years due to the ongoing decline in birth rates. However, well-established brands like Crema No.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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