Despite the expected decline in the number of children aged 0-14 over the forecast period, paediatric consumer health will likely continue to see strong stable current value growth. Paediatric vitamins and dietary supplements will continue to strongly lead, accounting for nearly half of overall category value sales.
Although parents tend to buy the best for their children, most have a deep desire to buy natural remedies. Therefore, various natural ingredients and herbs-based products in cough and cold remedies may get attention from consumers during the forecast period.
Value sales of nappy/diapers rash products as well as digestive products, such as those tackling colic are likely to see steady demand in the forecast period. Sudocrem is very popular in rash treatment, whilst Espumisan is widely used to tackle colic problems.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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