Executive Summary

Sep 2019
PROSPECTS
Prevention of health problems boosts paediatric vitamins and dietary supplements

Despite the decline in the number of children aged 0-14 at the end of the review period, paediatric consumer health continued to see current value growth in 2019. One category led strongly, with paediatric vitamins and dietary supplements accounting for nearly half of overall value sales within paediatric consumer health in 2019.

Paediatric analgesics used to reduce fever during colds and flu

Paediatric analgesics ranked second within paediatric consumer health in terms of value sales in 2019. As colds and coughs often come with high fever in children, Latvian parents typically give analgesics to reduce the fever and relieve pain and discomfort.

Higher spending, format innovation and digital strategies contribute to growth

In 2019, there were several factors which had a positive effect on overall growth in paediatric consumer health. For instance, increasing incomes led to more spending on family health, with a focus on better-quality, more expensive products, especially for children, and especially if perceived as natural or made with natural ingredients.

COMPETITIVE LANDSCAPE
International brands lead as consumers seek trusted products for their children

The largest paediatric consumer health category, paediatric vitamins and dietary supplements, was dominated by international players in value terms in 2019. Nycomed Pharma was the leading company with its Apovit Smatkidz brand, followed by Walmark with its Marsiesi brand.

New product launches to attract consumers

Towards the end of the review period, several companies expanded their ranges of children’s products, due to the forecast growth in the category. For instance, Nurofen Orange for children 100mg, 12 capsules was launched by Reckitt Benckiser Group (RB) in 2018.

Availability of formats which appeal to children make parents’ lives easier

It is sometimes difficult to get children to take medicines in traditional liquid or tablet formats. Players have therefore increasingly innovated to make it easier for parents to get their children to take medicines.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Paediatric Consumer Health in Latvia

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase. 

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Latvia?
  • What are the major brands in Latvia?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Latvia - Category analysis

HEADLINES

PROSPECTS

Prevention of health problems boosts paediatric vitamins and dietary supplements
Paediatric analgesics used to reduce fever during colds and flu
Higher spending, format innovation and digital strategies contribute to growth

COMPETITIVE LANDSCAPE

International brands lead as consumers seek trusted products for their children
New product launches to attract consumers
Availability of formats which appeal to children make parents’ lives easier

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Latvia - Industry Overview

EXECUTIVE SUMMARY

Positive performance, but slower increase due to population decline
Self-medication remains a strong growth driver
Brand loyalty maintains the lead of well-known established brands
Pharmacy chains dictate distribution and product choice
Growth despite population decline, with opportunities in niche segments

MARKET INDICATORS

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 7 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 8 Sales of Consumer Health by Category: Value 2014-2019
Table 9 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 11 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources