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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Peru

20 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Anaemia is a problem for Peruvian children

Currently in Peru 43.5% of children aged 6-35 months suffer from anaemia, corresponding to 51.

Aggressive advertising

It is expected that more aggressive advertising campaigns will be witnessed for paediatric consumer health during winter and spring by branded product players aiming to reach more consumers and create awareness about their products’ benefits. Even though generics have a strong presence, consumers are likely to remain keen to purchase branded products due to the importance of children’s health, when disposable income levels make this possible.

COMPETITIVE LANDSCAPE

Generics has a significant role

Generics have an important role, especially in the paediatric ibuprofen category, as ibuprofen is the go-to medicine for children’s health issues. It is considered a medicine that can fight not only pain, but also inflammation and even fever, and is thus often recommended.

Recognised and well-established brands are leading

Despite the advantages of generics, recognised branded products still hold important positions in paediatric consumer health. Panadol Infantil leads the paediatric acetaminophen category, whilst Nastizol Junior leads in paediatric cold/cough remedies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Peru?
What are the major brands in Peru?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Peru - Category analysis

HEADLINES

PROSPECTS

Anaemia is a problem for Peruvian children

Aggressive advertising

COMPETITIVE LANDSCAPE

Generics has a significant role

Recognised and well-established brands are leading

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer Health in Peru - Industry Overview

EXECUTIVE SUMMARY

Consumer health registers growth even though the economy has not yet recovered

Greater health concerns for Peruvians

Companies are facing competition from private label

E-commerce represents an opportunity to grasp

Innovation and education will be the key growth drivers

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Paediatric Consumer Health in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Anaemia is a problem for Peruvian children

Aggressive advertising

COMPETITIVE LANDSCAPE

Generics has a significant role

Recognised and well-established brands are leading

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Peru - Category analysis

HEADLINES

PROSPECTS

Anaemia is a problem for Peruvian children

Aggressive advertising

COMPETITIVE LANDSCAPE

Generics has a significant role

Recognised and well-established brands are leading

CATEGORY DATA

Consumer Health in Peru - Industry Overview

EXECUTIVE SUMMARY

Consumer health registers growth even though the economy has not yet recovered

Greater health concerns for Peruvians

Companies are facing competition from private label

E-commerce represents an opportunity to grasp

Innovation and education will be the key growth drivers

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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