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Learn moreNov 2020
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As a result of the COVID-19 lockdown restrictions, many consumers have found it harder to purchase paediatric health products, with Peruvians preferring to remain at home in order to avoid risking spreading or catching the virus. The challenges of accessing paediatric consumer health products is exacerbated by the difficulties with purchasing paediatric products online without the prior advice of a doctor or pharmacist.
Despite the advantages of generics, recognised branded products will still hold important positions in paediatric consumer health in 2020. Panadol Infantil will continue to lead paediatric acetaminophen, while Nastizol Junior leads in paediatric cold, cough and allergy remedies.
For many companies operating in the consumer health industry it can still be difficult to adapt their products and claims for younger consumers. Marketing and communication actions must be adapted as well as packaging.
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Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Paediatric Consumer Health industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
The Paediatric Consumer Health in Peru market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.