Executive Summary

Oct 2019
PROSPECTS
Players find it hard to adapt their products for the paediatric consumer health category

For many companies operating in the consumer health industry it can still be difficult to adapt their products and claims for younger consumers. Marketing and communication actions must be adapted as well as packaging.

Government looking to reduce anaemia levels among Peruvian children

Currently in Peru 43.5% of children aged 6-35 months suffer from anaemia, reaching 51.

Aggressive advertising

It is expected that more aggressive advertising campaigns will be seen in paediatric consumer health during winter and spring by branded product players as they look to reach more consumers and create awareness of their products’ benefits. With generics having a strong presence, players will need to persuade consumers to keep buying branded products.

COMPETITIVE LANDSCAPE
Recognised and well-established brands continue to lead in paediatric consumer health

Despite the advantages of generics, recognised branded products still hold important positions in paediatric consumer health. Panadol Infantil leads the paediatric acetaminophen category, while Nastizol Junior leads in paediatric cold, cough and allergy remedies.

Generic products have a sizeable share in paediatric consumer health

Although branded products still lead, generics play an important role, especially in paediatric ibuprofen, as ibuprofen is the go-to medicine for children’s health issues. It is considered a medicine that can fight not only pain, but also inflammation and even fever, and is thus often recommended.

Vitador plans to promote its collagen products in paediatric consumer health

Vitador believes that paediatric consumer health represents a potentially interesting niche for its collagen products. It plans to start trialling collagen products for children.

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Paediatric Consumer Health in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Peru?
  • What are the major brands in Peru?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Peru - Category analysis

HEADLINES

PROSPECTS

Players find it hard to adapt their products for the paediatric consumer health category
Government looking to reduce anaemia levels among Peruvian children
Aggressive advertising

COMPETITIVE LANDSCAPE

Recognised and well-established brands continue to lead in paediatric consumer health
Generic products have a sizeable share in paediatric consumer health
Vitador plans to promote its collagen products in paediatric consumer health

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Peru - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow
Possible changes for generic analgesics; fight against illegal trade continues
Opportunities for natural products, with rising obesity levels also offering growth potential
InRetail continues expanding its store network; e-commerce also growing
Continued growth expected on the back of innovation and education

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources