Similar to its impact on adult analgesics and vitamins and dietary supplements, the emergence of COVID-19 has resulted in short-term stockpiling of paediatric cough/cold remedies in addition to a notable increase in demand for paediatric vitamins and dietary supplements. While the extent of the spike might not be as apparent for paediatric categories, the impact can be seen for major contributing categories including paediatric acetaminophen, and vitamins and dietary supplements.
Paediatric vitamins and dietary supplements was already starting to see an upturn in demand towards the end of the review period as parents took to preventative measures to strengthen their children’s immune systems. The emergence of the pandemic only served to boost this trend, with the category recording the highest current value and volume growth in 2020.
German parents tend to place their trust in well-known brands of paediatric consumer health products from established companies. This favours multinationals such as Johnson & Johnson, Nestlé or Sanofi-Aventis, which have the financial support to market their products.
Interest and investment in paediatric health continued to grow towards 2020 and following the woes faced by children and the overall younger generation during the pandemic including limited socialising and school closures, German parents are more likely to spend on the mental and physical wellbeing of their offspring. This attitude is set to drive further demand for paediatric consumer health over the forecast period, with the category predicted to record higher value growth (at constant 2020 prices) compared to the review period, with particularly strong demand in 2021 due to heightened awareness of the virus.
The switch towards more natural ingredients is even stronger within paediatric consumer health compared to products for adults, particularly so within paediatric dermatologicals due to growing consumer concerns over the use of endocrine disrupters. Natural solutions such as oleo-calcaire (limestone liniment) are therefore set to take off in the coming years, in addition to brands positioned as natural and organic.
Competition within the wider consumer health market in Germany is extremely strong. This is pushing manufacturers to actively search for ways to effectively reach consumers who are usually conservative and quite resistant to new concepts.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Paediatric consumer health research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page