Paediatric vitamins and dietary supplements is expected to record the fastest retail volume growth within paediatric consumer health over the forecast period. Although the spike in demand for such products that accompanied the outbreak of COVID-19 in 2020 proved to be short-lived, the likelihood that increased health awareness will be a lasting legacy of the pandemic should ensure that many German parents will be more inclined to purchase these products for their children as a preventive measure.
Germany’s birth rate began to decline over the review period and has not shown strong signs of a recovery, with the same downward trend predicted to continue throughout the forecast period. Several factors combining current lifestyles, economic and social security as well as a general approach to parenting do not bode well for a higher birth rate in the coming years.
Due to climate change, longer allergy seasons and increased vulnerability to allergies amongst children, it is quite common for younger consumers in Germany to suffer from skin problems, including eczema. Nappy rash is also another frequent symptom amongst babies.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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