As seen across other consumer health categories, the event of COVID-19 has bolstered demand in paediatric vitamins and dietary supplements, as consumers have sought products to boost the immune system and have become increasingly aware of the broader role of nutrition in maintaining health and wellbeing. Having initiated the daily habit of giving vitamins to their children during the first lockdown, many parents are likely to persist with this habit through the forecast period, on the basis that “prevention is better than cure.
The switch towards more natural ingredients will continue to be even stronger in paediatric consumer health than for products targeted at adults. Natural solutions are particularly popular in paediatric dermatologicals, due to consumers’ concern regarding the presence of endocrine-disrupting chemicals (hormonal disrupters) in non-herbal/traditional paediatric dermatologicals.
Paediatric consumer health is expected to benefit from new product launches within paediatric vitamins and dietary supplements during the forecast period, as manufacturers target parents’ increasing awareness of the role of nutrition in maintaining their children’s health and wellbeing. Within this, it is likely that brands will invest in launching paediatric versions of popular vitamin and dietary supplements brands for adults.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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