Many products under this category have been recommended as a preventative measure against COVID-19, especially those in the largest category of paediatric vitamins and dietary supplements, which is posting the most dynamic growth rate in 2020. Therefore, since Q1, demand for most of paediatric consumer health has accelerated due to the pandemic’s arrival in Turkey.
Paediatric products are important in herbal/traditional cough, cold and allergy (hay fever) remedies and nasal sprays. These products minimise the symptoms of the common cold and influenza, enabling children to continue going to school whilst suffering such illnesses.
There have been several recent new product developments in this competitive and developing category. Redoxon Kids by Bayer Türk Kimya Sanayi Ltd Sti was launched, its main active ingredients being vitamin C 30mg, vitamin D 200 IU, and zinc 2.
With Turkey experiencing further rises in the number of COVID-19 cases, parents will continue to be vigilant regarding protecting their children as much as they can from the virus, and this will keep demand for paediatric health strong, although stockpiling earlier in the year may mean purchases are less frequent. As such, the categories that have posted the most growth in 2020 – vitamins and dietary supplements and dermatologicals – will see the biggest decelerations in 2021, as demand levels normalise.
Turkish parents are increasingly opting for paediatric consumer health products as a result of growing online coverage. As a result, manufacturers are expected to use the internet more to promote their products in coming years.
New companies will likely be reluctant to enter the paediatric consumer health environment over the forecast period, as it is a rather small category with many strong brands. Players such as Mikro-Gen and Hiperfarma will continue to benefit from the ongoing strong growth of paediatric vitamins and dietary supplements as opposed to slower performances from other paediatric categories such as nappy (diaper) rash treatments.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Paediatric consumer health research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page