Paediatric consumer health is expected to see a significant surge in demand in 2020 as consumer stockpiling went so far as to deplete available stock in the first half of the year. The primary driver of growth in this category is expected to be paediatric vitamins and dietary supplements, as anxious parents sought to boost their children’s immune systems in order to protect them from potential COVID-19 infection.
Product development in paediatric consumer health has focused primarily on developing new, innovative formats that are more appealing for children and are easier for them to take. Dr Theiss, for example, has added Herbalsept lollipops to its portfolio, which is a unique product format in paediatric consumer health developed specifically to treat coughs and sore throats in children in a format that they are familiar with and enjoy.
Multivitamins are very popular with parents, who see these products as an ideal way to ensure the healthy development of their children. Recognising the potential of paediatric multivitamins, Teva Gyógyszergyár Zrt invested in the promotion and marketing of its Vibovit brand at the end of the review period.
As in the food industry, paediatric consumer health is expected to be characterised by duality over the forecast period. Although better-known premium brands are expected to remain popular, cheaper products that copy the composition of the premium brands are also expected to perform well in the forecast period.
Nutritional allergies are growing faster than respiratory allergies in Hungary, according to the chairman of the Association of Home Paediatricians. This is because consumers are consuming less natural food and more preservatives, artificial flavours, and colourings.
The growth of paediatric consumer health in Hungary has hindered by the country’s stagnant birth rate. Furthermore, rates of emigration amongst young Hungarian adults also rose significantly over the review period and this is expected to continue, despite Brexit.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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