Levels of self-medication are set to remain low when it comes to treating children, and when it comes to paediatric consumer health, even for OTC products, paediatricians will continue to play a key role. Greek parents are set to remain reluctant to skip visiting a doctor when it comes to children.
As younger generations are increasingly conservative with their use of standard medicine, the penetration of herbal products is set to grow steadily within consumer health generally. In the case of paediatric consumer health, the share of herbal alternatives is set to grow even more rapidly than in the adult segment because young parents are prepared to pay more when it comes to their children.
Even though, post-pandemic, growth in paediatric vitamins and dietary supplements is subject to a slowdown, the category of child-specific vitamins and dietary supplements is set to remain a focus for developments and to attract significant investment from pharmaceutical companies. Notwithstanding the strong growth that the category registered during the pandemic, it has not yet reached maturity and there is still room for growth.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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