Consumer health products intended for children tend to perform well in the Guatemalan market and paediatric consumer health is projected to see solid growth over the forecast period. As new product launches are expected and innovation should increase, these developments will have a positive impact on consumers, stimulating retail sales as a result.
Just as adults are moving away from traditional lines of consumer health products in favour of more natural ones, the same is happening with parents of younger children. This is especially the case in OTC products where parents are beginning to read labels more closely and ask questions about certain ingredients before administering the product to their children.
Increasingly, children are experiencing more allergies in Guatemala. As a result, parents are turning to paediatric OTC antihistamines/anti-allergy products to treat these conditions.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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