Paediatric consumer health is expected to see steady value growth over the forecast period, although the pace of growth will be much lower than that seen in the review period. Guatemala has a very young population with some 30% of people aged between 0 and 14 years of age.
Parents are expected to continue with new preventive health habits that were cultivated during the pandemic, driving demand for paediatric vitamins and supplements. Indeed, it is expected that the desire to support children’s health with such products will expand among the Guatemalan population at large, fuelling demand for vitamins and supplements.
Paediatric consumer health has seen a low level of innovation in recent years. As such, most categories are relatively lacklustre due to the absence of major launches or disruptors.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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