Taiwan has the lowest fertility rate in the world and it continues to drop. According to Taiwan Department of Household Registration, the fertility rate of childbearing age women in 2018 dropped to 1.
As more families have only one child in Taiwan, parents tend to concentrate their attention and focus on their single child especially in terms of health-related issues. Especially in Taiwan, professional medical services are easily accessible and affordable via National Health Insurance, most parents prefer to take their child to a doctor rather than self-medicate.
Paediatric vitamins and dietary supplements recorded stable growth in 2019. Most parents in Taiwan are keen to strengthen their children’s attributes, such as physical health and intelligence.
Paediatric vitamins and dietary supplements is the dominant subcategory in paediatric consumer health. Following its merger with Pfizer, GSK Consumer Healthcare became the owner of Centrum (formerly under Pfizer (Taiwan) Ltd in Taiwan), which leads paediatric vitamins and dietary supplements with its popular multivitamin offering.
Demand for paediatric cough, cold and allergy remedies is witnessing a downward trend as parents in Taiwan usually take their children to a doctor when the child does not feel well, and with a falling birth rate there are also fewer births every year. In addition, most OTC drugs can also be consumed by children as long as parents follow the instructions about dosages on the packaging.
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