Executive Summary

Oct 2019
PROSPECTS
Decreasing birth rate constrains growth of paediatric consumer health

Taiwan has the lowest fertility rate in the world and it continues to drop. According to Taiwan Department of Household Registration, the fertility rate of childbearing age women in 2018 dropped to 1.

Professional medical service provides barrier to growth

As more families have only one child in Taiwan, parents tend to concentrate their attention and focus on their single child especially in terms of health-related issues. Especially in Taiwan, professional medical services are easily accessible and affordable via National Health Insurance, most parents prefer to take their child to a doctor rather than self-medicate.

Paediatric vitamins and dietary supplements remains most dynamic subcategory

Paediatric vitamins and dietary supplements recorded stable growth in 2019. Most parents in Taiwan are keen to strengthen their children’s attributes, such as physical health and intelligence.

COMPETITIVE LANDSCAPE
GSK Consumer Healthcare claims leading position in paediatric consumer health

Paediatric vitamins and dietary supplements is the dominant subcategory in paediatric consumer health. Following its merger with Pfizer, GSK Consumer Healthcare became the owner of Centrum (formerly under Pfizer (Taiwan) Ltd in Taiwan), which leads paediatric vitamins and dietary supplements with its popular multivitamin offering.

Decreasing paediatric cough/cold remedies likely to discourage new entrants

Demand for paediatric cough, cold and allergy remedies is witnessing a downward trend as parents in Taiwan usually take their children to a doctor when the child does not feel well, and with a falling birth rate there are also fewer births every year. In addition, most OTC drugs can also be consumed by children as long as parents follow the instructions about dosages on the packaging.

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Paediatric Consumer Health in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Taiwan?
  • What are the major brands in Taiwan?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Taiwan - Category analysis

HEADLINES

PROSPECTS

Decreasing birth rate constrains growth of paediatric consumer health
Professional medical service provides barrier to growth
Paediatric vitamins and dietary supplements remains most dynamic subcategory

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare claims leading position in paediatric consumer health
Decreasing paediatric cough/cold remedies likely to discourage new entrants

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tightened drug subsidies support growth of OTC products in retail market
Rising drug unit price reflects increasing cost due to Good Distribution Practice
Consumers lost trust in local brands as several items found unqualified and recalled
Chemists/Pharmacies underwent strategic partnerships to expand share
Rising health awareness and reduced subsidies for OTC drugs support growth

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources