Paediatric consumer health will register muted value growth over the forecast period, as the country’s low birth rate continues to dampen value sales. In fact, Taiwan has the lowest fertility rate in the world, with the fertility rate of childbearing-age women at around 1.
In Taiwan, professional medical services are easily accessible and affordable via National Health Insurance. Thus, most parents prefer to take their children to see a doctor when they are ill to get professional advice rather than self-diagnosing and self-medicating.
Over the forecast period, manufacturers will focus on making their products more attractive to children and parents alike. The leading players will launch products in formats which are fun for children to take, including fruit flavoured gummies and balls.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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