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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Romania

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 slowed growth of paediatric consumer health, though stockpiling kept overall sales stable

As a result of COVID-19, the previously strong growth rate for paediatric consumer health products was dampened in 2020. With schools closed, there were fewer opportunities for children to spread infections, meaning demand for consumer health products remained low.

Producers expand portfolios in 2020 to latch onto growing popularity of paediatrics

More producers are expected to expand their portfolio to include paediatric medicines and supplements. Most of the popular consumer health companies in Romania have a brand version for children as well.

Both local and foreign players amass considerable shares

Romanians are often more prepared to place their trust in local brands, especially when medicating their children, and this will continue to support the positions of domestic manufacturers in a highly competitive and fragmented category in 2020. Local products are often seen as more trustworthy, more natural and less likely to be harmful to children.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Romania?
What are the major brands in Romania?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 slowed growth of paediatric consumer health, though stockpiling kept overall sales stable

Producers expand portfolios in 2020 to latch onto growing popularity of paediatrics

Both local and foreign players amass considerable shares

RECOVERY AND OPPORTUNITIES

Growing awareness in parents about advantages of paediatric products will cause growth into forecast period

Greater product segmentation will give vitamins and dietary supplements a boost

Parents prioritise quality over price, fuelling strong sales growth

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Paediatric Consumer Health in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 slowed growth of paediatric consumer health, though stockpiling kept overall sales stable

Producers expand portfolios in 2020 to latch onto growing popularity of paediatrics

Both local and foreign players amass considerable shares

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 slowed growth of paediatric consumer health, though stockpiling kept overall sales stable

Producers expand portfolios in 2020 to latch onto growing popularity of paediatrics

Both local and foreign players amass considerable shares

RECOVERY AND OPPORTUNITIES

Growing awareness in parents about advantages of paediatric products will cause growth into forecast period

Greater product segmentation will give vitamins and dietary supplements a boost

Parents prioritise quality over price, fuelling strong sales growth

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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