Paediatric consumer health has recorded a good performance in 2021, as consumers are becoming better educated and are seeking more specific solutions to health-related issues. Therefore, instead of purchasing adult OTC remedies or vitamins, parents have become more inclined to buy children-centric products for their offspring.
More producers are expected to expand their portfolio to include paediatric medicines and supplements. Most of the popular consumer health companies in Romania already have a brand version for children.
Online sales of paediatric consumer health continue to increase in Romania, as these products have become more visible on the internet in terms of both promotion and availability in online stores. The growing success of this category in the e-commerce channel has also been helped by intensifying online activity from the main chained pharmacies, ie Catena, Sensiblu and HelpNet, which retail a wide range of paediatric consumer health products.
Paediatric consumer health is set to keep evolving in a dynamic fashion, as consumers will become more demanding and as they will seek the best products for their children. Strong sales growth will also be supported by more aggressive marketing, in both the online and offline channels.
With segmentation by age group predicted to be a major trend in vitamins and dietary supplements over the forecast period, it is likely that a much wider range of paediatric vitamins and dietary supplements will become available in major retail channels and this is set to support strong growth. Paediatric supplements are increasingly favoured for their potential to optimise physical health and cognitive development from conception all the way through adolescence and into the early stages of adulthood.
All signs currently point towards sustained positive growth for paediatric consumer health. Although Romania’s birth rate is already quite low and slowly declining, fewer children per family mean that parents and grandparents are increasingly willing and able to spend more per child.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Paediatric consumer health research and analysis database.
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