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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Romania

19 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Paediatric consumer health records significant growth

Paediatric consumer health in Romania recorded strong growth in 2017. Improving economic conditions and growing disposable incomes in Romania improved the accessibility of paediatric products.

Paediatric vitamins and dietary supplements records highest growth in 2017

Although manufacturers of vitamins and dietary supplements in Romania increasingly focused on the growing elderly population with more products targeting healthy ageing, there is great potential in paediatric vitamins and dietary supplements that should not be overlooked. Paediatric supplements are increasingly used by parents to optimise healthy physical and mental development from conception all the way through adolescence.

Appealing flavours help vitamin D consumption among children

Vitamins targeting children are often marketed as tasting good with the help of various flavourings and/or well-known cartoons. There is a focus from authorities and health professionals on revising vitamin D dosage upwards, launching combination or single products addressing this.

COMPETITIVE LANDSCAPE

Paediatric analgesics and digestive remedies most significant

Paediatric analgesics and digestive remedies represent the categories with highest sales among all paediatric consumer health products after paediatric vitamins and dietary supplements in 2017. Paediatric analgesics was intensively advertised in the last couple of years and recorded strong growth during the review period, which seemed to slow down slightly in 2017.

Parents still value word of mouth recommendations

Romanian parents are more aware about the side effects of paediatric OTC products and do not blindly use the most advertised products. The most popular paediatric analgesics products are Ibalgin, Efferalgan, Nurofen, Panadol and Daleron, which together accounted for more than half of paediatric analgesics value sales in 2017.

Future growth

All signs point towards sustained growth for paediatric consumer health as current improvements highlight the importance of nutrition, parents continue to prioritise the healthy development of their children and as the economic environment improves. As with adult vitamins and dietary supplements, there is controversy about the need for paediatric supplements and their actual influence on health.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Romania?
What are the major brands in Romania?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Romania - Category analysis

HEADLINES

PROSPECTS

Paediatric consumer health records significant growth

Paediatric vitamins and dietary supplements records highest growth in 2017

Appealing flavours help vitamin D consumption among children

COMPETITIVE LANDSCAPE

Paediatric analgesics and digestive remedies most significant

Parents still value word of mouth recommendations

Future growth

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Paediatric Consumer Health in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Paediatric consumer health records significant growth

Paediatric vitamins and dietary supplements records highest growth in 2017

Appealing flavours help vitamin D consumption among children

COMPETITIVE LANDSCAPE

Paediatric analgesics and digestive remedies most significant

Parents still value word of mouth recommendations

Future growth

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Romania - Category analysis

HEADLINES

PROSPECTS

Paediatric consumer health records significant growth

Paediatric vitamins and dietary supplements records highest growth in 2017

Appealing flavours help vitamin D consumption among children

COMPETITIVE LANDSCAPE

Paediatric analgesics and digestive remedies most significant

Parents still value word of mouth recommendations

Future growth

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self medication/self-care and preventive medicine

SOURCES

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