Paediatric consumer health remains relatively consolidated with a few major players accounting for the majority of sales in the category. One of the main reasons for this is that a large segment of parents trust the well-known brands to deliver products that are both safe and effective for their children.
The birth rate in Romania remains low and is expected to decline further in the forecast period. Over the longer term, manufacturers may be better off focusing on generating value by offering more premium orientated products, especially as parents are generally willing to pay higher prices for products for their children, especially when related to health.
Romanian family doctors continue to recommend that young children should be given vitamin D supplements in liquid form, which will help to drive demand from parents during the forecast period. Vitamin D has become the subject of an increasing amount of research in recent years, which has identified its role in supporting an expanding range of healthy bodily functions and preventing a number of illnesses.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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