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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Romania

19 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Paediatric consumer health set for dynamic sales growth

All signs currently point towards sustained positive growth for paediatric consumer health. Although Romania’s birth rate is already quite low and slowly declining, standing at 9.

Paediatric vitamins and dietary supplements slated for the strongest growth

With segmentation by age group expected to be a major trend in vitamins and dietary supplements over the forecast period, it is likely that a much wider range of paediatric vitamins and dietary supplements will become available on retail shelves and this is set to support very strong growth in the category. Paediatric supplements are increasingly favoured for their potential to optimise physical health and cognitive development from conception all the way through adolescence and into the early stages of adulthood.

Word-of-mouth set to remain at the forefront of product promotion in the category

Word-of-mouth remains one of the most powerful marketing tools in paediatric consumer health. Although the advice of doctors, other healthcare practitioners and retail staff are also highly influential, many Romanian people are more willing to accept the anecdotal evidence of friends and relatives when choosing which consumer health products to give their children.

COMPETITIVE LANDSCAPE

Fiterman Pharma maintains the leading position in the category

Local manufacturer Fiterman Pharma remained the leading player in paediatric consumer health in 2018 due to the popularity of its paediatric vitamins and dietary supplements. The company offers two brands, Alinan and Propolis C Echinacea, each of which is in the top five names in paediatric consumer health.

Biofarm maintains second position in paediatric consumer health

Another domestic manufacturer Biofarm held second position in 2018 and the company’s position is based mainly on its strength in paediatric OTC medicines. The company’s paediatric analgesics brands bioflu (acetaminophen) and biofen (ibuprofen) remain the first choice in paediatric analgesics for many parents due to their strong reputation for safety and their effectiveness at relieving pain and fever.

Local companies hold their own in a highly competitive category

Romanians are often more prepared to place their trust in local brands, especially when medicating their children and this continues to support the positions of domestic manufacturers in a highly competitive and fragmented category. Local products are often seen as more trustworthy, more natural and less likely to be harmful to their children.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Romania?
What are the major brands in Romania?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Romania - Category analysis

HEADLINES

PROSPECTS

Paediatric consumer health set for dynamic sales growth

Paediatric vitamins and dietary supplements slated for the strongest growth

Word-of-mouth set to remain at the forefront of product promotion in the category

COMPETITIVE LANDSCAPE

Fiterman Pharma maintains the leading position in the category

Biofarm maintains second position in paediatric consumer health

Local companies hold their own in a highly competitive category

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Paediatric Consumer Health in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Paediatric consumer health set for dynamic sales growth

Paediatric vitamins and dietary supplements slated for the strongest growth

Word-of-mouth set to remain at the forefront of product promotion in the category

COMPETITIVE LANDSCAPE

Fiterman Pharma maintains the leading position in the category

Biofarm maintains second position in paediatric consumer health

Local companies hold their own in a highly competitive category

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Romania - Category analysis

HEADLINES

PROSPECTS

Paediatric consumer health set for dynamic sales growth

Paediatric vitamins and dietary supplements slated for the strongest growth

Word-of-mouth set to remain at the forefront of product promotion in the category

COMPETITIVE LANDSCAPE

Fiterman Pharma maintains the leading position in the category

Biofarm maintains second position in paediatric consumer health

Local companies hold their own in a highly competitive category

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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