Paediatric consumer health is expected to witness further growth over the forecast period, driven by the self-medication trend and parents prioritising spending on their children’s wellbeing. South African parents are more comfortable using medication which has been recommended by a health professional as opposed to simply choosing a product themselves from a retailer based on symptoms experienced.
Young children and teenagers are spending greater time in front of digital screens, a trend accelerated by home seclusion during the pandemic. They are being exposed to social media platforms such as TikTok, Instagram and Facebook from a very young age.
Retailers were forced to move online when pandemic-related restrictions were put in place in 2020, and two years later, many of them now have a fully functioning e-commerce presence, in which they investing to improve the user experience. For example, online pharmacies have a sales representative available to engage with customers and advise them on product availability or alternatives.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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