Executive Summary

Sep 2019
PROSPECTS
Effective and versatile, paediatric analgesics top sales

The paediatric analgesics category is the dominant contributor to overall sales in paediatric consumer health. This primarily relates to the frequent use of paediatric acetaminophen and ibuprofen as treatment for fever symptoms.

The push for prevention favours vitamins and dietary supplements

Paediatric vitamins and dietary supplements has recorded the fastest growth in 2019. This has been made possible by the growing notion that these products can prevent many health problems, and consumers are increasingly turning to what they think can help prevent illnesses, especially in regard to their children.

Vitamins are still preferred over dietary supplements

The paediatric vitamins category in Bosnia-Herzegovina is dominated by either AD vitamin complex or vitamin D in single form, typically prescribed to all babies born in the country to help bone and joint development. These products are usually administered in the drops format.

COMPETITIVE LANDSCAPE
Krka Farma dominates vitamins and dietary supplements

Krka Farma doo represents half of total value sales in paediatric vitamins and dietary supplements, the joint-fastest-growing category within paediatric consumer health in 2019. The producer has a very good reputation among most consumers in the country and its AD3 and Pikovit brands are popular among parents.

Price takes more of a back seat for child health products

The two leading producers within paediatric vitamins and dietary supplements, Krka Farma and The Nature’s Bounty Co, have slowly but consistently increased their collective value share over the past four years. This indicates that consumers are becoming more attached to their favourite brands, especially Krka’s, which together account for half of total category sales.

The category’s small size makes major advertising rare

TV commercials and other expensive marketing tools such as billboards or adverts in the biggest press media are rare in regard to paediatric consumer health in Bosnia-Herzegovina. This is because paediatric products are usually only a small part of a consumer health player’s portfolio and as such no manufacturer is willing to invest large budgets in marketing the items.

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Paediatric Consumer Health in Bosnia and Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Bosnia and Herzegovina - Category analysis

HEADLINES

PROSPECTS

Effective and versatile, paediatric analgesics top sales
The push for prevention favours vitamins and dietary supplements
Vitamins are still preferred over dietary supplements

COMPETITIVE LANDSCAPE

Krka Farma dominates vitamins and dietary supplements
Price takes more of a back seat for child health products
The category’s small size makes major advertising rare

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Bosnia and Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Non-essential categories see an upswing as the economy strengthens
Self-medication trend boosts OTC sales
Players increasingly leverage social media to expand, while global branding strengthens
Internet retailing holds potential for certain products
Smaller categories set to compensate for market maturity

MARKET INDICATORS

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 7 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 8 Sales of Consumer Health by Category: Value 2014-2019
Table 9 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 11 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 12 Distribution of Consumer Health by Format: % Value 2014-2019
Table 13 Distribution of Consumer Health by Format and Category: % Value 2019
Table 14 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources