Continued market education is expected to keep driving the diversification of product functions and positionings of paediatric vitamins and dietary supplements. Younger parents are becoming more sophisticated in terms of children’s nutrition, opening up the potential for more categories, no longer restricted to probiotic and calcium supplements.
Sales of paediatric OTC products are expected to continue thriving in the forecast period. Despite the declining birth rate, the cost of raising children has increased, leading to a growing emphasis on precision parenting.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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