Despite being underdeveloped and facing both cultural and economic barriers that limit market penetration, paediatric consumer health looks set to perform positively over the forecast period, with strong growth in total current value sales projected and all categories expected to expand in volume terms. Together with relatively high birth rates, overall demand will continue to be buoyed by rising health-consciousness in Kazakhstan.
Paediatric indigestion and heartburn remedies is expected to be the most dynamic performer in volume growth terms over the forecast period. The category will continue to benefit from steady demand for products used to treat conditions such as trapped wind and reflux in infants, as standard OTC digestive remedies are not suitable for this purpose.
It is expected multinational brands will continue to lead paediatric consumer health over the forecast period due to their trusted reputations, wide distribution and strong promotional support. However, relatively low income levels in Kazakhstan and the likelihood that high inflation will continue to erode purchasing power in the short-to-medium term will create opportunities for more affordable domestic and regional brands to gain ground in most categories.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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