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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Kazakhstan

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 fuels parents’ health concerns as parents continue to invest in their children’s health

In the context of the COVID-19 global pandemic, parents’ concern for their children’s health is expected to intensify as the threat to their children seems more immediate. This means that consumers in Kazakhstan are expected to continue to spend money on products in paediatric consumer health in 2020 despite the negative economic effects of the pandemic and currency devaluation.

Chemists/pharmacies continue to dominate category as e-commerce benefits from social distancing measures

Chemists/pharmacies will continue to dominate value sales in 2020 as this channel presents the most convenient and diverse offering to consumers in Kazakhstan. That being said, e-commerce sales are expected to benefit from social distancing measures in 2020 as consumers seek alternative, remote buying and delivery options to protect themselves from potential infection with COVID-19.

Brand loyalty continues to drive success as category faces pressure from declining birth rate

The competitive landscape in paediatric consumer health is not expected to show any significant change in 2020. The main reason for this is that parents tend to remain loyal to well-known brands that they already have experience of using, or brands that have particularly high reputations from high visibility or word of mouth recommendations.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Kazakhstan?
What are the major brands in Kazakhstan?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fuels parents’ health concerns as parents continue to invest in their children’s health

Chemists/pharmacies continue to dominate category as e-commerce benefits from social distancing measures

Brand loyalty continues to drive success as category faces pressure from declining birth rate

RECOVERY AND OPPORTUNITIES

Declining birth rate spells bad news for paediatric consumer health

Price will be a less important factor than trust and quality as parents continue to spend big on child health

Enhanced concern over children’s health supports growth in paediatric consumer health

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Consumer Health in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 7 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 8 Sales of Consumer Health by Category: Value 2015-2020
Table 9 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 11 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 12 Distribution of Consumer Health by Format: % Value 2015-2020
Table 13 Distribution of Consumer Health by Format and Category: % Value 2020
Table 14 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Paediatric Consumer Health in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 fuels parents’ health concerns as parents continue to invest in their children’s health

Chemists/pharmacies continue to dominate category as e-commerce benefits from social distancing measures

Brand loyalty continues to drive success as category faces pressure from declining birth rate

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Paediatric Consumer Health in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fuels parents’ health concerns as parents continue to invest in their children’s health

Chemists/pharmacies continue to dominate category as e-commerce benefits from social distancing measures

Brand loyalty continues to drive success as category faces pressure from declining birth rate

RECOVERY AND OPPORTUNITIES

Declining birth rate spells bad news for paediatric consumer health

Price will be a less important factor than trust and quality as parents continue to spend big on child health

Enhanced concern over children’s health supports growth in paediatric consumer health

CATEGORY DATA

Consumer Health in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

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