Paediatric Consumer Health in Kazakhstan

PROSPECTS

Growing importance of childcare stimulates paediatric consumer health

Due to the increasing standard of living and hygiene standards in Kazakhstan and the rising disposable incomes amongst the population, parents are increasingly conscious of the importance of childcare and are better able to afford specialised products for them. Kazakhstani parents demand gentle, safe and highly effective products that are created specifically for consumers of a very young age.

Growth in the 0-12 population segment supports sales of paediatric consumer health

In Kazakhstan, the population aged 0-12 recorded a 3% increase in 2018. The growing population of babies and children contributed to the increasing sales of paediatric consumer health products.

Increasing demand for user-friendly formats of paediatric consumer health

As paediatric consumer health is designed for consumption by children, there is growing demand for user-friendly formats. With the hectic lifestyles of Kazakhstani consumers, parents look for easy-to-use and convenient paediatric consumer health products that they can give to children at home as well as outside of the home.

COMPETITIVE LANDSCAPE

Santo Member of Polpharma Group plans to develop paediatric cough and cold remedies

In Kazakhstan, Santo Member of Polpharma Group (Santo) had the highest sales of cough, cold and allergy (hay fever) remedies in 2018. The company benefits from the investments by Polish company Polpharma Group.

Only moderate advertising and promotion of paediatric consumer health seen in Kazakhstan

In Kazakhstan, all varieties of marketing campaigns have their positive sides and benefits. Companies advertise their paediatric consumer health products with the help of television, the internet, radio and brochures distributed in stores.

New entrants likely to appear over the forecast period

Because paediatric consumer health is a developing category it is expected to continuously attract consumers, which will likely attract new entrants over the forecast period. Growing demand for paediatric consumer health products will contribute to the further expansion of product ranges and brands.

Files are delivered directly into your account within a few minutes of purchase.