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Learn moreNov 2020
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In the context of the COVID-19 global pandemic, parents’ concern for their children’s health is expected to intensify as the threat to their children seems more immediate. This means that consumers in Kazakhstan are expected to continue to spend money on products in paediatric consumer health in 2020 despite the negative economic effects of the pandemic and currency devaluation.
Chemists/pharmacies will continue to dominate value sales in 2020 as this channel presents the most convenient and diverse offering to consumers in Kazakhstan. That being said, e-commerce sales are expected to benefit from social distancing measures in 2020 as consumers seek alternative, remote buying and delivery options to protect themselves from potential infection with COVID-19.
The competitive landscape in paediatric consumer health is not expected to show any significant change in 2020. The main reason for this is that parents tend to remain loyal to well-known brands that they already have experience of using, or brands that have particularly high reputations from high visibility or word of mouth recommendations.
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Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Paediatric Consumer Health industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.