Newer brands such as Genexa and KinderMed have risen to become insurgent disruptors in paediatric consumer health, due to their natural, no additives, clean medicine emphasis. These brands are aligned with parents’ increasing demand to reduce their children’s intake of artificial chemicals, sweeteners, and dyes through medication.
According to the Centers of Disease Control, one in five children in the US is considered obese. Although obesity impacts a significant proportion of the population of minors, great debate exists on how to address weight management in children, with competing parties taking divergent approaches.
2023 has seen an increase in brand launches of vitamins and dietary supplements for children, often in the digestive, sleep, and immunity spheres, and launches are set to continue in the forecast period. Recent launches have usually taken advantage of the increasing popularity of non-pill formats, such as gummies, other confectionery-like formats, and drinkables.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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