Paediatric consumer health has a bright future ahead since per capita usage is currently quite low. Indeed, the category remains underdeveloped compared to adult consumer health categories.
With increased innovation and the entrance of new brands, primarily international ones, the paediatric consumer health category is set to maintain solid value growth over the forecast period. However, Bulgaria’s low birth rate and the high rate of emigration among young adults presents an issue for some categories, notably nappy and rash treatments.
E-commerce growth is set to boost the performance of paediatric consumer health in the forthcoming years as it supports new domestic and international brands to penetrate different subcategories that are dominated by larger and more well-established players. The online channel will therefore help to bring more competition into the paediatric competitive landscape and by virtue a broader range of product and brand offerings.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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