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Learn moreNov 2020
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The home quarantine imposed across Bulgaria and the social distancing measures led to school and nursery closures for a large part of 2020, thus limiting the spread of all colds and flu along with COVID -19. Therefore, with a less severe cold and flu season compared with 2019, the demand for paediatric cough, cold and allergy remedies was lower.
The unhealthy lifestyle many Bulgarian children have is likely to increase demand for paediatric consumer health products as parents seek to improve their children’s health. Bulgarian children regularly consume high amounts of junk food, sugary beverages and energy drinks, with information about healthy diets not well disseminated.
2020 saw Reckitt Benckiser Group remain the leading player in paediatric consumer health and the UK-based multinational can attribute this to the consistent popularity of its Nurofen brand. Nurofen is a highly trusted brand which is often recommended by physicians and retail pharmacists.
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Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Bulgaria with research from Euromonitor's team of in-country analysts.
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If you're in the Paediatric Consumer Health industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.