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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Bulgaria

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Less need for cough, cold and allergy remedies in 2020, though paediatric vitamins and dietary supplements in high demand

The home quarantine imposed across Bulgaria and the social distancing measures led to school and nursery closures for a large part of 2020, thus limiting the spread of all colds and flu along with COVID -19. Therefore, with a less severe cold and flu season compared with 2019, the demand for paediatric cough, cold and allergy remedies was lower.

Unhealthy diet and high smoking prevalence increase demand for paediatric health products

The unhealthy lifestyle many Bulgarian children have is likely to increase demand for paediatric consumer health products as parents seek to improve their children’s health. Bulgarian children regularly consume high amounts of junk food, sugary beverages and energy drinks, with information about healthy diets not well disseminated.

Reckitt Benckiser Group leads in 2020, though GSK Consumer Health brand Panadol also sees strong growth

2020 saw Reckitt Benckiser Group remain the leading player in paediatric consumer health and the UK-based multinational can attribute this to the consistent popularity of its Nurofen brand. Nurofen is a highly trusted brand which is often recommended by physicians and retail pharmacists.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Bulgaria?
What are the major brands in Bulgaria?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Less need for cough, cold and allergy remedies in 2020, though paediatric vitamins and dietary supplements in high demand

Unhealthy diet and high smoking prevalence increase demand for paediatric health products

Reckitt Benckiser Group leads in 2020, though GSK Consumer Health brand Panadol also sees strong growth

RECOVERY AND OPPORTUNITIES

Cost will become an increasingly important factor into the forecast period

Immune support will be key for growth in paediatric consumer health into forecast period

Maturity of demand set to negatively influence growth in paediatric consumer health

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Paediatric Consumer Health in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Less need for cough, cold and allergy remedies in 2020, though paediatric vitamins and dietary supplements in high demand

Unhealthy diet and high smoking prevalence increase demand for paediatric health products

Reckitt Benckiser Group leads in 2020, though GSK Consumer Health brand Panadol also sees strong growth

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Less need for cough, cold and allergy remedies in 2020, though paediatric vitamins and dietary supplements in high demand

Unhealthy diet and high smoking prevalence increase demand for paediatric health products

Reckitt Benckiser Group leads in 2020, though GSK Consumer Health brand Panadol also sees strong growth

RECOVERY AND OPPORTUNITIES

Cost will become an increasingly important factor into the forecast period

Immune support will be key for growth in paediatric consumer health into forecast period

Maturity of demand set to negatively influence growth in paediatric consumer health

CATEGORY DATA

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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