Paediatric Consumer Health in Switzerland

PROSPECTS

Child-specific medication is highly regulated in Switzerland

In 2018, paediatric consumer health registered value decline, resulting from Swiss parents’ cautiousness about administering medication to their children. Swiss parents generally consult doctors and give their children prescription medication.

Parents use OTC medication to treat minor conditions

There are some categories in paediatric consumer health that fare better than the others. The main reason is that these are perceived to be safe and parents are comfortable with using mild consumer health products for common ailments such as nappy rash.

Parental cautiousness expected to continue restricting category growth

In the forecast period OTC child-specific products that are used to treat minor conditions and that are considered “safe” are expected to continue to enjoy wider acceptance in spite of overall value sales continuing to decline at constant 2018 prices. Parental cautiousness is expected to remain a key factor that will prevent high value growth in paediatric consumer health products between 2018 and 2023.

COMPETITIVE LANDSCAPE

The category is fragmented

Paediatric consumer health is fragmented, as a large number of companies target only one or two product groups within the category, leading to restricted value shares for many. A large number of multinationals and large and small European and domestic companies are present in the category.

Restricted market opportunities force companies to withdraw products

The small size of the category and low consumer demand restrict the potential for paediatric consumer health and make it unattractive for many companies, resulting in the withdrawal of some child-specific brands. New product launches are also rare for the same reasons.

Continued product withdrawal expected to lower multinational presence and further limit choices

In the forecast period the lack of market opportunities is likely to continue to discourage many multinationals from maintaining a presence in paediatric consumer health. Withdrawal of leading brands will narrow the category and further restrict the choices that parents have.

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