After seeing a slight decline in 2022, strong double-digit current value growth is set to resume in 2023, with continued dynamic growth over the rest of the forecast period, although the rates of increase are expected to slow. The decline in 2022 was only a correction after the exceptional performances seen during the pandemic years.
In the forecast period, cross-border e-commerce is set to continue rising despite the removal of the tax-free limit. For years, cross-border e-commerce was exempt from custom taxes and VAT for orders under NOK350 (including freight).
The threat of Amazon installing itself directly in Norway has disappeared. However, with eight Amazon stores in Europe (including in neighbouring Sweden), and the automatic VAT calculation and declaration by Amazon making the process smooth for the customer, the threat is still present, just less visible.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail e-commerce is the sale of consumer goods to the general public via the internet, wherein consumers purchase goods online through a web platform. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of retail e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all "click-and-collect" and "collect-at-store" transactions are counted as e-commerce sales. E-commerce excludes sales of (a) consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) sales of motor vehicles, motorcycles and vehicle parts; (c) tickets for events (sports, music concerts, etc.) and travel; (d) sales of travel and holiday packages; (e) revenue generated by online gambling sites; (f) returned products/unpaid invoices; and (h) internet sales from direct selling companies, as these are tracked in Direct Selling market sizes/shares. Please note that all "homeshopping" sales - i.e. sales of consumer goods to the general public via mail order catalogues, TV shopping and direct mail - are also now classified as retail e-commerce sales.See All of Our Definitions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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