Competitive Landscape
Momo Replicates Live Shopping to Defend Top Spot as Coupang Accelerates with Rapid Delivery
Retail e-commerce in Taiwan in 2025 was moderately concentrated, with the leading five companies accounting for a significant portion of total value, but competition has intensified in recent years. Fubon Group (Momo) led with a 21% share, closely followed by Sea Ltd (Shopee) at 20%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Taiwan?
- Which are the leading retailers in Retail E-Commerce in Taiwan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Taiwan, China - Category analysis
Key Data Insights
Retail E-Commerce Summary
Px Mart Strengthens Omnichannel Offer to Challenge Digital Rivals
Marketplace Platforms Drive Sales Gains as Others Stagnate
Key Opinion Leaders and Social Platforms Accelerate Purchase Decisions and Rivalry
Shopee Accelerates Logistics to Capture Value-Focused Shoppers
Uni-President Leverages Omnichannel Data for Operational Advantage
Momo Replicates Live Shopping to Defend Top Spot as Coupang Accelerates with Rapid Delivery
Retail in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Px Mart and Uni-President Reshape Competition with Major Acquisitions
Carrefour and Eslite Diversify Retail Experiences to Engage Communities
E-Commerce Platforms Accelerate Formalisation as Informal Retail Wanes
Retail E-Commerce Accelerates as Omnichannel Strategies Reshape Sales
Omnichannel Expansion, Cross-Industry Partnerships and Sustainability Drive Transformation
Uni-President and Px Mart Redraw Boundaries with Major Acquisitions
Carrefour and 7-Eleven Drive Innovation with New Retail Concepts
Informal Retail
Opening Hours for Physical Retail
Seasonality
Lunar New Year
End of Year Cleaning
Double 11 Shopping Day
Department Stores Anniversaries (across all major players)
Mother’s Day
Country Reports Disclaimer
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retail. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such services are excluded. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, whereas the delivery fees are excluded. Retail E-Commerce includes cross-border retail e-commerce sales. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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