Competitive Landscape
Falabella Accelerates Digital Investment to Deliver Dynamic Growth
The competitive landscape within retail e-commerce remained moderately concentrated in 2025, with a handful of players holding a significant share, yet the landscape remains dynamic and open to disruption. MercadoLibre led with a 15% value share in 2025, closely followed by Falabella and Cencosud Retail with shares of 11% and 8%, respectively.
Aliexpress Delivers Strong Growth Despite Cross-Border Tax Hurdles
Alibaba Group Holding Ltd (AliExpress) was one of the most dynamic players within retail e-commerce in 2025, with it capitalising on its broad assortment, competitive pricing, and efficient cross-border logistics. Chilean consumers are increasingly turning to AliExpress for its affordability, even as new tax regulations now apply to all cross-border orders.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Chile?
- Which are the leading retailers in Retail E-Commerce in Chile?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Chile - Category analysis
Key Data Insights
Retail E-Commerce Summary
Retail E-Commerce Still Thriving Despite Economic Headwinds
Marketplace Operators Secure Lead as Shoppers Prioritise Convenience
Pedidosya Adapts Fulfilment with Walkers to Unlock Urban Growth
Players Invest in Logistics and Ai to Drive Digital Growth
Retailers Unify Digital and Physical Experiences to Meet Rising Expectations
Falabella Accelerates Digital Investment to Deliver Dynamic Growth
Aliexpress Delivers Strong Growth Despite Cross-Border Tax Hurdles
Retail in Chile - Industry Overview
2025 Developments
Key Data Insights
Walmart Accelerates Store Openings to Reinforce Leadership
Supermarkets Maintain Lead as Discounters Benefit From Price Focus
Pricesmart Set to Disrupt the Market with Bulk Purchasing Model and Brand Appeal
Discounters Set to Benefit From Competitive Pricing and Expansion
Ai-Powered Personalisation and Omnichannel Experiences Redefine Loyalty
Walmart and Cencosud Leverage Omnichannel Reach to Reinforce Leadership
Experiential Retail Meets Fitness at Decathlon Chile
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas and New Year
Back to School
Independence Day
Country Reports Disclaimer
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retail. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such services are excluded. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, whereas the delivery fees are excluded. Retail E-Commerce includes cross-border retail e-commerce sales. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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