E-commerce will benefit from improvements in internet penetration, with 86% of the population expected to be connected by 2027. The expansion of e-commerce services will continue to be driven by mobile app offerings, a trend set to be consolidated by planned initiatives such as the banned licences of 2G smartphone networks by 2024 and 3G networks by 2025, which will result in 4G and 5G networks dominating the market by 2027.
Takealot's positioning as one of the pioneering pure online players in South Africa helped it to consolidate its lead of e-commerce in South Africa over the review period. The player also leveraged its extended logistic network, consisting of 90 collection points and over 15,000 drivers in 2022, to improve its last mile delivery services and gain a competitive edge over international players such as Amazon.
With on-demand grocery delivery becoming a standard service across leading grocery retailers, the service will continue benefiting from an increasing number of participating stores. As demand rises, other dark stores will likely emerge to support online platforms.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail e-commerce is the sale of consumer goods to the general public via the internet, wherein consumers purchase goods online through a web platform. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of retail e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all "click-and-collect" and "collect-at-store" transactions are counted as e-commerce sales. E-commerce excludes sales of (a) consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) sales of motor vehicles, motorcycles and vehicle parts; (c) tickets for events (sports, music concerts, etc.) and travel; (d) sales of travel and holiday packages; (e) revenue generated by online gambling sites; (f) returned products/unpaid invoices; and (h) internet sales from direct selling companies, as these are tracked in Direct Selling market sizes/shares. Please note that all "homeshopping" sales - i.e. sales of consumer goods to the general public via mail order catalogues, TV shopping and direct mail - are also now classified as retail e-commerce sales.See All of Our Definitions
This report originates from Passport, our Retail E-Commerce research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!