Competitive Landscape
Retail E-Commerce Becomes More Fragmented as Takealot’S Lead Eases and Shoprite Gains Share through Logistics-Led Omnichannel Expansion
Retail e-commerce in 2025 is showing a clear trend toward decreasing concentration. Takealot Online (Pty) Ltd remains the largest player; however, its share has declined significantly over the past five years, dropping from 35% in 2020 to 24% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in South Africa?
- Which are the leading retailers in Retail E-Commerce in South Africa?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in South Africa - Category analysis
Key Data Insights
Retail E-Commerce Growth Accelerates as Marketplaces and Grocery Delivery Reshape Consumer Behaviour
Retail E-Commerce Growth Accelerates as Marketplaces and Grocery Delivery Reshape Consumer Behaviour
Smart Fulfilment and Quick-Commerce Redefine Convenience in Retail E-Commerce
The Foschini Group’S Bash App Reshapes Shopper Journeys through Omnichannel Integration
Logistics Expansion and Marketplace Dominance Drive Structural E-Commerce Growth
Buy Now Pay Later Accelerates Financial Inclusion and Reshapes Online Purchasing Behaviour
Omnichannel Engagement and Social Commerce Redefine Digital Retail Experience
Retail E-Commerce Becomes More Fragmented as Takealot’S Lead Eases and Shoprite Gains Share through Logistics-Led Omnichannel Expansion
Retail in South Africa - Industry Overview
Cautious Resilience Amid Macroeconomic Pressure and Evolving Value-Driven Retail Dynamics
Key Data Insights
Cautious Resilience Amid Macroeconomic Pressure and Evolving Value-Driven Retail Dynamics
Discounters and Supermarkets Capture Shoppers through Affordable Pricing
Rapid E-Commerce Growth Is Driven by Convenience, Affordability, and Digital Platform Expansion
Supermarkets Will Expand Reach as Urbanisation Fuels Demand for Convenience
Retail E-Commerce Is Set to Accelerate as Digital Access Widens and Payment Security Improves
Niche Entrants Will Diversify Offerings as Consolidation Limits New Expansion Routes
Shoprite Holdings Consolidates Its Leadership as South Africa’S Retail Market Intensifies
Strategic Consolidation and Premiumisation Concepts Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Country Reports Disclaimer
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retail. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such services are excluded. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, whereas the delivery fees are excluded. Retail E-Commerce includes cross-border retail e-commerce sales. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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