Over the forecast period, foreign e-commerce will continue to be insignificant in terms of units and value sales because of government restrictions. For any purchases conducted in a foreign country, there is a tax of 30% and another 45% charge in terms of income tax.
Although the penetration of e-commerce decreased in 2021 and 2022 because of the end of lockdowns and other COVID-19 related restrictions, grocery retailers and consumers have come to see online shopping as normal. Indeed, leading retailers will continue to invest strongly in the online channel in the short term.
Discounts and promotions will play an important role in attracting consumers to e-commerce over the forecast period. Consumers have become used to having special discounts, gifts or promotions while shopping online in recent years and retailers will continue to invest strongly in digital marketing.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail E-Commerce
Retail e-commerce is the sale of consumer goods to the general public via the internet, wherein consumers purchase goods online through a web platform. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of retail e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all "click-and-collect" and "collect-at-store" transactions are counted as e-commerce sales. E-commerce excludes sales of (a) consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) sales of motor vehicles, motorcycles and vehicle parts; (c) tickets for events (sports, music concerts, etc.) and travel; (d) sales of travel and holiday packages; (e) revenue generated by online gambling sites; (f) returned products/unpaid invoices; and (h) internet sales from direct selling companies, as these are tracked in Direct Selling market sizes/shares. Please note that all "homeshopping" sales - i.e. sales of consumer goods to the general public via mail order catalogues, TV shopping and direct mail - are also now classified as retail e-commerce sales.
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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