Competitive Landscape
Mercado Libre Invests in Logistics to Defend Share as Temu and Shein Accelerate Cross-Border Growth
Retail e-commerce in 2025 remains highly concentrated, with Mercado Libre accounting for approximately 73% of total value sales, a level of dominance that has persisted for several years. While the company’s share has dipped slightly from 76% in 2023, it still far outpaces the next largest competitor, Frávega, which holds just 2% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Argentina?
- Which are the leading retailers in Retail E-Commerce in Argentina?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Argentina - Category analysis
Key Data Insights
Retail E-Commerce Summary
Mercado Libre and Falabella Attract Shoppers with Cross-Border Expansion
Retailers Harness Social Media to Drive Impulse Buying among Young Consumers
Access to International Products Will Drive E-Commerce Growth
Shein and Temu Boost Cross-Border Sales with Aggressive Growth Strategies
Ai and Live Shopping Redefine Personalisation and Digital Experiences
Mercado Libre Invests in Logistics to Defend Share as Temu and Shein Accelerate Cross-Border Growth
Retail in Argentina - Industry Overview
2025 Developments
Key Data Insights
Budget Pressures Force Underlying Changes in Shopping Behaviour
Small Local Grocers Capture Daily Spend as Shoppers Seek Proximity
E-Commerce Retailers Reshape Shopping Habits through Regulatory Change
Mercadolibre and Decathlon Reshape Competition as Global Brands Enter
Mercadolibre Drives Digital Transformation as E-Commerce Surges
Supermarkets and Discounters Expand Private Label Amid Ongoing Price Sensitivity
Mercadolibre Srl?Accelerates Share Gains as Carrefour Argentina Looks to Exit
Cheaf App Launches in Bid to Tackle Food Wastage Issue
Apparel and Footwear Specialist Reinvents Second-Hand Clothing with 'Buy-By-Weight' Model
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back to school
Mother’s Day
Father’s Day
Children’s Day
Wise Men Day
Country Reports Disclaimer
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retail. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such services are excluded. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, whereas the delivery fees are excluded. Retail E-Commerce includes cross-border retail e-commerce sales. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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