Competitive Landscape
Woolworths Strengthens Leadership with Digital Platform as Catch Group Exits
Retail e-commerce in Australia in 2025 is moderately concentrated, with a small group of companies holding a significant portion of value share. Woolworths maintained the largest share at 11%, reflecting its unmatched national grocery footprint, broad digital ecosystem, and continued investment in fulfilment infrastructure.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Australia?
- Which are the leading retailers in Retail E-Commerce in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Australia - Category analysis
Key Data Insights
Woolworths Drives Rapid Fulfilment to Outpace Offline Rivals
Woolworths Drives Rapid Fulfilment to Outpace Offline Rivals
Amazon Attracts Value-Seeking Shoppers as Marketplace Sales Surge
Adore Beauty Blends Online Expertise with Physical Store Experience
Temu and Shein Drive Value Expectations as Discount-Led Competition Escalates
Retailers Invest in Ai and Fulfilment to Match Rising Convenience Demands
Woolworths Strengthens Leadership with Digital Platform as Catch Group Exits
Retail in Australia - Industry Overview
Modest Growth for Retail as Consumer Confidence Picks up
Key Data Insights
Modest Growth for Retail as Consumer Confidence Picks up
E-Commerce Outpaces Other Channels as Consumers Adopt Hybrid Shopping Habits
Mecca and Phantm Streamline Packaging Compliance with Ai-Powered Data
E-Commerce Enhances Digital Journeys to Drive Loyalty and Growth
Ai-Driven Automation Transforms Operations and Supply Chain Agility
Private Label Expansion Unlocks Loyalty and Margin Resilience
Coles Group Outpaces Rivals as Ai and Private Label Sharpen Value Proposition
Mecca's New Flagship Store Aim to Set New Standards in Experiential Retail
Coles and Openai Partner to Integrate Chatgpt into Workflows
Informal Retail
Opening Hours for Physical Retail
Seasonality
End of year/Christmas shopping
Back-to-school
Country Reports Disclaimer
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retail. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such services are excluded. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, whereas the delivery fees are excluded. Retail E-Commerce includes cross-border retail e-commerce sales. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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