Competitive Landscape
Temu Leverages Discounts and Speed to Disrupt Entrenched Leaders
Retail e-commerce in Israel in 2025 is increasingly fragmented, with concentration declining over the past five years as a result of stronger competition from both global and domestic players. While Alibaba remained the leader, with a share of 11% in 2025, and Amazon followed at 10%, new entrants such as PDD Holdings (Temu) rapidly gained ground, recording a rise from 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Israel?
- Which are the leading retailers in Retail E-Commerce in Israel?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Israel - Category analysis
Key Data Insights
Retail E-Commerce Summary
Temu Reshapes Shopping Habits with Aggressive Pricing and Fast Delivery
Temu Captures Parcel Volume as Local Players Adapt to New Expectations
Super-Pharm’S Omnichannel Strategy Sets a New Benchmark for Convenience
Aliexpress and Temu Marketplaces Sustain Growth as Price Competition Intensifies
Marketplace E-Commerce Capitalises on Global Reach and Low Prices
Omnichannel Investment Becomes Essential as Shoppers Demand Flexibility
Temu Leverages Discounts and Speed to Disrupt Entrenched Leaders
Retail in Israel - Industry Overview
2025 Developments
Key Data Insights
Discounters and E-Commerce Outperform Traditional Formats as Shoppers Seek Value
Wolt’S Digital Innovation Reshapes Everyday Shopping Habits
International Brands Accelerate Digital Transformation to Meet Hybrid Demand
Rami Levy’S Value Focus Narrows Shufersal’S Lead as Innovation Accelerates
Zara Launches Innovative Flagship Store
Adidas Launches Digital Transformation in Concept Stores
Informal Retail
Opening Hours for Physical Retail
Seasonality
Jewish New Year
Passover
Country Reports Disclaimer
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retail. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such services are excluded. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, whereas the delivery fees are excluded. Retail E-Commerce includes cross-border retail e-commerce sales. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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