8 Ways to Identify Market Opportunities for Business Growth
Business success depends on your ability to sustain growth. Here are eight data-driven strategies you can use to spot market opportunities that'll help drive top-line gains.
Euromonitor International
Euromonitor International is pleased to continue our sponsorship of the USAEDC Global Attaché Policy Forum & Consultations and Annual Workshop.
About our partnership
For more than 18 years, Euromonitor International has been a trusted partner to FAS and the cooperator community.
As a MAP cooperator or USDA FAS Staff, you can access Euromonitor’s award-winning Passport database, containing extensive commodity and food product data, as well as 400+ specialty commodity reports covering 7 global regions.
We are a call away
We are here to facilitate your access and support your data needs. Let us connect you to a world of research. Please call or email us anytime.
-Patti & Devorah
What we do for you
- Advanced research methods: Web scraping, real-time product tracking, bill of lading analysis, and custom surveys — built for data-scarce markets.
- Market assessment & program evaluation: Rigorous, regionally grounded assessments to support program design and performance reporting.
- Member tools: Trade guidebooks, scorecards, and custom Market Trackers that give your members a competitive edge.
- Local analyst network: On-the-ground expertise across 100+ countries, so your research reflects real market conditions — not desk estimates.
Account Team
Patti LaGuire
Senior Account Manager
Patti.LaGuire@Euromonitor.com
312-477-8932
Content library
With affordability concerns continuing to mount and eating habits being rewritten, the staple foods landscape is entering a new era. Affordability drives sales, with consumers favouring lower-cost options and producers facing challenges in creating volume growth. Changing perceptions of ultra-processed foods, demographic shifts, and rising use of GLP-1 weight loss drugs also influence demand heading into 2026.
Top Five Trends Shaping the Consumer Foodservice Industry in 2026
In 2025, the consumer foodservice industry remains vibrant despite pressures on discretionary spending. Wellness-aligned menus, flavour exploration and beverage personalisation are all considerable drivers for consumer excitement and operator innovation. On top of this, third-party and first-party fulfilment providers are vying for loyalty through a wide and evolving toolset of value propositions.
Five Consumer Shifts Redefining Value, Connection and Loyalty in 2026
As economic pressures and digital fatigue reshape priorities, the Euromonitor International Voice of the Consumer: Lifestyles Survey 2026, reveals where value, connection and aspiration are being redefined, and how brands can respond.
Asia’s Gen Alpha Will Define the Future of Consumption
Gen Alpha is emerging as one of Asia Pacific’s most influential cohorts. Families with children are predicted to generate USD9 trillion in household expenditure by 2025; and by 2040, the region will be home to an estimated 965 million Gen Alpha consumers, contributing USD3 trillion in spending.
Top Five Trends Shaping the Cooking Ingredients and Meals Industry in 2026
The food consumer of 2026 faces numerous challenges. Foremost amongst these is rising prices, a trend likely to worsen as the supply disruptions of the war in Iran disrupt the global agricultural system. This is going to push consumers to above all seek value. They are willing to splurge less than they were before, but that does not mean they are not still willing to spend on things such as health benefits and convenience if the value proposition is right.
Snacks E-Commerce: How Social Media and AI Are Reshaping Discovery
Global e-commerce snack sales now total USD57 billion, growing faster than most channels except warehouse clubs and discounters. Recommendation algorithms have proved highly effective for snacks due to strong repurchase rates, with growth driven by lower marketing costs, amplified reach potential, and alignment with digital-native consumers.
From Cravings to Conscious Choices: The Rise of Intentional Snacking
Snacking has long been associated with indulgence – a moment to treat yourself with a burst of flavour and texture. Today, rising health consciousness and closer attention to ingredients and functionality are reshaping how consumers perceive snacks and what they expect from them.
How AI is rewiring the traditional shopper funnel
Watch our webinar with Semrush where we explore how consumer intent, AI interfaces and digital behaviour are converging to reshape e-commerce and where the earliest disruption signals are appearing.
2026 Consumer Trends and Industry Insights
Get ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2026 and the impact of these evolving priorities across industries.