Baby Food

While demographic factors do not favour the baby food category, there is a growing consumer focus on organic baby food in Slovenia in 2024, which has resulted in increased premiumisation within the category. An increasing number of consumers are…

As Sweden’s birth rate continues to decline, baby food in 2024 is suffering from falling volume sales in 2024, following on from a trend set the previous year. Competition is intense and brands are responding by investing in value-added benefits such…

In 2024, baby food in Kenya is projected to see a moderate increase in retail volume growth, yet a double-digit rise in retail current value sales. This performance is informed by still high inflation and a strong rise in the average retail current…

Baby food in Canada is projected to see a further strong decline in retail volume sales over 2024. While Canada is witnessing a slowdown in the rate of inflation, baby food, led by milk formula, is set to post a further double-digit rise in the…

In spite of continuing high inflation, baby food in Uzbekistan is expected to register both healthy constant value and volume growth. An increasing birth rate, as well as positive economic growth, support volume sales. Value sales of baby food are…

Baby food sales in Slovakia continue to be influenced by economic pressures in 2024, with retail volume remaining in a slight negative slump and with retail value better supported by high prices. However, we also note that consumers are less willing…

Despite the declining birth rate in Serbia, the sales of baby food continue to grow both in volume and value terms in 2024. The category of baby formula, particularly those designed for infants from birth to six months, holds the largest market…

Baby food in Malaysia is affected by retail unit price surges in 2024 due to increases in production and operational costs of imported and locally produced baby food since 2023. This has seen substitution with home-cooked food, which is impeding the…

The rising cost of living have made Cameroonians highly price sensitive. With imported baby food dominating the market and with the escalating cost of wheat, a critical element for making infant cereals, the price of dried baby food soared towards…

Despite the Philippines demonstrating a declining birth rate in the past decade, baby food remained resilient in the review period, with incumbent players maintaining stable distribution and above-the-line marketing to fuel moderate growth. The…

Affordability continues to challenge household budgets with consumers having less money to spend on groceries. Buying speciality products such as milk formula and other types of baby food in South Africa is unaffordable for many and those who could…

Sales of milk formula in Tunisia have continued to decline in retail volume terms in 2024, continuing the pattern seen throughout the review period. Several factors are behind this ongoing decline. First, there was a significant rise in the prices of…

The average retail current unit price of baby food in Turkey continues to spike in 2024. Baby food is, therefore, less affordable during a period of very high inflation in Turkey. This is causing sharp increases in retail current value growth, but…

2024 is the Year of the Dragon in Taiwan. According to tradition, whenever it is the Year of the Dragon, the birth rate in Taiwan tends to increase, because Taiwanese parents generally believe that people born under the dragon sign are said to be…

Health and beauty specialists have increasingly become the preferred retail channel for baby food in Pakistan in 2024. Their reputation for offering high-quality, health-oriented products resonates with the priorities of parents who are keen to…

Prepared baby food in Uruguay continues to be the poorest performer in retail volume terms in 2024, following its weak performance in 2023. The category remains severely underdeveloped, largely due to a significant lack of interest from parents who…

Baby food continues to show a relatively weak recovery in retail volume terms in 2024 when compared to other categories within dairy products and alternatives. Sales of baby food plummeted in 2022 as a significant number of women and children fled…

The ethnic Chinese majority in Singapore, which accounts for around three quarters of the population, has the belief that children born during the auspicious zodiac Year of the Dragon in the Chinese zodiac calendar will harbour beneficial traits and…

Baby food in Poland is seeing value sales supported by high prices and government incentives in 2024, while volume sales remain in a slump. In light of overall inflationary pressures, the government in the country has increased financial support for…

Though current value is expected to increase in baby food in North Macedonia, volume sales are expected to fall due to a falling birth rate. That being said, there are clear signals of premiumisation within baby food. For instance, parents are…