There will be increased penetration of private label within bleach over the forecast period, both from supermarket chains and warehouse clubs. To date, the private label brand of Walmart is the most visible, including Suli and Great Value, but there will be increased offerings over the forecast period.
The major competition for bleach is not from other brands but from alternative products, particularly in surface care and toilet care. Many surface care and toilet care products have bleach amongst their ingredients; therefore, they clean surfaces similarly to pure bleach.
Costa Rica is known globally for its green policies and even within bleach, which is considered very bad for the environment, sustainability will also come into play. This will in particular be in relation to packaging, such as offering refill options, as well as stand-up pouches, which will cut down on the use of single-use plastic.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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