Since its launch in the local market, Maq Dishwashing Liquid has continued to demonstrate strong growth. While its penetration of hand dishwashing is not as high as Pick 'n Pay and other private label lines, projections for the brand over the forecast period are positive.
Dishwasher possession rates in South Africa have increased since the pandemic, although they remain low overall compared to washing machine ownership by local households due to affordability challenges. Therefore, demand for automatic dishwashing over the forecast period will continue to be driven by the affluent demographic.
South Africa witnessed extended periods of scheduled power outages during 2023, interlaced with high electricity costs. This strategy was implemented to ensure continuous power supply within the country, by conducting scheduled power cut-offs in alternating suburbs.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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