The further development of health and wellness cooking ingredients and meals in Denmark will be strongly influenced by the expansion of products bearing health and wellness claims in mainstream distribution channels. This will be notable in areas such as edible oils, in which demand is set to grow for variants such as edible oils with black cumin seeds, avocado oil and coconut oil.
Local production is likely to have a growing role to play in the health and wellness cooking ingredients and meals market in Denmark in the forecast period. Like their Nordic neighbours, Danish consumers exhibit a strong inclination for locally produced goods, valuing economic support for local manufacturers (which aligns with Denmark's community-centric values) and perceiving their products to be of superior quality.
The dairy free claim is set to see dynamic growth in cooking ingredients and meals in Denmark over the forecast period. The claim’s dramatic expansion will come from a very low base, being primarily driven by the growing popularity of dairy free products in sauces, dips and condiments.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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