With Japan facing a declining population and low birth rate, the volume growth of cooking ingredients and meals is expected to be limited in the forecast period. Inflation, the rising costs of raw materials, energy, and logistics, and the depreciation of the Japanese yen in recent years are also squeezing manufacturers in terms of sustaining their sales and maintaining their profits.
Health and wellness cooking ingredients and meals is expected to continue to benefit from an increased consumer focus on foods that might help to prevent health problems. Organic products are often seen by consumers as being less harmful to health and more natural; these are popular attributes, particularly as consumers have more health concerns in general in the wake of COVID-19.
In the forecast period, more consumers are expected to turn towards foods that offer fortification or functionality, as these are increasingly seen as options that will boost their metabolism. Habits adopted during the pandemic are expected to continue as people look to change their diet in order to stay healthy.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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