Demand for low, no, and no added sugar cooking ingredients and meals is expected to remain above pre-pandemic levels over the forecast period with all three claims offering further growth potential. Negative publicity regarding the impact of sugar on health has increased consumers’ interest in low, no added sugar, and no sugar varieties across many product categories, including jams and preserves, with players increasing the natural fruit content and reducing sugar levels to position their products as healthier on retailers’ shelves.
Vegan, plant-based and vegetarian products are likely to gain further popularity as an increasing number of local consumers become interested in both the environment and animal welfare. This should benefit dietary and free from packaged food, including cooking ingredients and meals.
When it comes to absorbing specific nutrients as a way of boosting their metabolism, local consumers will increasingly look beyond over-the-counter vitamins and supplements towards adopting wider dietary habits. This will lead them to seek additional functionality from the food they consume.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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