Over the forecast period, the review period shift from black tea to herbal tea and infusions is expected to continue. Indeed, Belgians will increasingly demand healthy drinks that will provide them with key benefits.
Vegan and plant-based products are likely to increase in popularity as more consumers are interested in both the environment and animal welfare, as well as improving their health. Consumers will also be increasingly attentive to the ingredients in their hot drinks and will look to consume less harmful traditional ingredients, as artificial and processed drinks are widely considered to be more harmful.
Greater consumer acceptance will require a change of perceptions, especially around the level of processing involved in the making of health and wellness products, as well as the satisfaction factor upon consumption. No caffeine is anticipated to realise further growth within hot drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Hot Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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