Local tea production was disrupted after an earthquake hit Turkey in February 2023. As a result, this could disrupt the local supply of tea with health and wellness claims until production recovers, although consumers are still likely to drink imported tea with multiple health claims.
Although people in Turkey drink more tea than coffee the latter is nonetheless still popular. While instant coffee dominates sales there is a growing demand for fresh coffee as locals develop more sophisticated tastes.
There was a growing focus on food intolerances in Turkey towards the end of the review period with consumers becoming more conscious of how certain ingredients can affect their health. Furthermore, bloggers and influencers have been communicating the supposed benefits of a diet that is free from certain ingredients such as gluten and lactose, even when you are not intolerant to these ingredients.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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